Role Purpose :
This role forms a critical part of Vodafone’s in-house media team, that takes full strategic and operational accountability of all biddable digital media disciplines (Search, Social, and Programmatic).
This team is a reflection of digital transformation at Vodafone, and an emphasis on delivering against its Operating Principles of Transparency, Ownership, and Independence.
Success in this role at Vodafone will depend heavily on both their credible technical expertise and experience, but also their ability to work well in an extremely fast-paced and demanding environment, and in collaborating / influencing across teams.
2-3 years’ industry experience preferred (marketing landscape, platform / campaign knowledge etc).. This person has a university degree or higher in business science, marketing, or maths, statistics, be competent at handling data, demonstrates ability to learn quickly and develop new skills, and has excellent time management.
Key responsibilities, accountabilities and decision ownership :
An integral part of the Digital and Media team, working closely with Channel and Digital Leads
Integrates internally : Brand / Performance / CBU / EBU / Tribes
Integrates with agency : across traditional & digital media planning / buying
Execute campaigns to deliver against commercial and business outcome KPI’s, managing account, campaign tactics setting, reporting and optimisation
Responsible for account builds on platforms, managing in line with best practice
Work with direction from Team Leads / to implement high level strategy
Responsible for executing testing plan and providing high quality analysis
Harness 1st, 2nd, and 3rd party data sets, to deliver effective segmentation and outcomes
Improve operational effectiveness, measured against ongoing process / capability auditing
Ensure right creative format use across social platforms., fulfilling media quality and personalisation goals, demonstrating A / B testing approach
Core competencies, knowledge and experience :
Relevant management experience in media industry client, agency or consultancy side
Search PPC knowledge including account and keyword strategies, RSLA, KPIs and targets, script development / account automation tools, and related products, e.g. PLA’s
Facebook / Instagram / TikTok campaigns set-up, remarketing strategies, building audiences, R&F campaigns, FB AI
Brand and performance planning experience essential, demonstrating knowledge in harnessing data and technology to deliver accountable media outcomes
Good data management and analytical skills
Good knowledge of analytics, tracking, tag management / implementation, managing set up of DCO campaigns. Working with DMP’s, with experience of creating audience segments, pushing these to execution, campaign optimisation, and evaluation will be advantageous.
Non-Essential, but Preferred : Hands-on and operational experience of search technology platforms, i.e. Marin, Kenshoo etc, and Facebook business manager platforms i.e. Sprinklr, Hootsuite, etc
Excellent numeracy, data handling, time management, prioritisation, and delegation skills
Must have technical / professional qualifications :
Educated to degree level
Platform certifications i.e. Essential for Google AdWords (Search, YouTube, GDN), Blueprint for Facebook
Key performance indicators :
Demonstration of operation / best practice
Performance against on-going operational / process audits
Performance against business / media KPI’s