The Hive is a new entity within PepsiCo dedicated to developing and nurturing rising, trend-forward, high-potential brands.
The Hive will combine the vitality and creativity of a startup with the marketing and go-to-market prowess of PepsiCo’s best and brightest.
The Hive’s mission is to incubate and accelerate the next generation of PepsiCo brands for consumers to love, and ultimately driving our future success.
The Hive will include a number of our existing beverage and nutrition brands with tremendous potential to grow, including Maker premium oats, which is currently rolling out to Whole Foods nationally, Stubborn Soda, SoBe Elixirs and Teas, and Looza nectars.
The Hive will partner closely with the PepsiCo Ventures Group to add new brands to its portfolio. The objective is once the brands in The Hive achieve meaningful scale, they will graduate to PepsiCo’s world-class distribution network.
The Hive is looking for those with the entrepreneurial spirt to take a risk and follow their curiosity in order to uncover and capitalize on future CPG trends.
The primary purpose of this role is to deliver on the value of the new Hive, specifically via (1) ensuring that PepsiCo is on the leading edge of innovation and entrepreneurial trends by tapping into internal and external resources and marketplace intelligence, (2) bringing innovative and disruptive ideas for beverage exploration, and (3) harnessing the capability and expertise of a smaller, nimble, venturing and building capability and strategic partnerships that will benefit the larger organization in the long-term.
The Brand leaders will build sustainable value propositions for these brands that will drive scale of operations and distribution over time.
Additionally, this role should provide support to the development of a vision for the Hive in PepsiCo’s future growth plans.
Qualifications / Requirements
Relocation Eligible : Eligible for Standard Relocation
Job Type : Regular
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer : Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy
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