Senior Marketing Activation Manager - Mediterranean
Kellogg Company
ATHENS, GR
πριν από 5 μέρες

Are you dynamic, a keen innovator, a trend setter, or a disruptive thinker? Then Kellogg Europe is the place for you because at Kellogg’s we focus on agility, growth and innovation.

Our colleagues in the Marketing team are looking for a new Senior Marketing Activation Manager Mediterranean for our offices in Athens.

Role Purpose :

Responsible for delivering the Net Sales Value budget and market share for Kellogg s brands for the Mediterranean region, as well as delivering fully integrated commercial plans for the brands in line with the category business unit strategy and masterplan, working closely with other departments and our distributor partners.

HERE'S A TASTE OF WHAT YOU’LL BE DOING

  • Leading the business planning, portfolio development, activation and innovation launches of the portfolio for the Mediterranean business.
  • Accountable for the delivery of fully integrated commercial plans for the brands, in line with category strategy and business unit needs.
  • Accountable for Market Share on assigned brand and countries.
  • Net Sales Value budget commitments for assigned brands and countries.
  • Responsible for the brand growth, influencing BB priorities through recommendation on the ATL plan, working closely with the central team and being accountable for the total BTL budget including consumer and shoppers’ activities.
  • Identify main insight, trends and innovation in order to drive alignment and influence on Category regional strategies and Innovation pipeline for the local needs and white spaces.
  • Act as Brand / Portfolio point of contact for the Business Unit.
  • Provide timely and specific input to the central team on category strategy, media plans, Masterplan, toolboxes, consumer / shopper insights and future innovations.
  • Responsible for the design, development, execution, and implementation for the brand building activities with a focus on post-evaluation and ROI targets and recommendations.
  • Lead the execution for the marketing activation plans ensuring best in class and timely executions.
  • Identify and own amplification needs of category initiative plans. Build local support plans with other activation team members and distributor partners that ensure we hit our brand and innovation objectives.
  • Lead deep understanding of the market category and marketing plans. Provide necessary inputs to the internal planning process
  • Influence the central team on local needs and drive awareness on local results / achievements
  • Business performance : Conduct the data collection, analysis, reporting and feedback on the effectiveness, tracking business performance and market performance (monthly reviews), making timely recommendations on course correct plans as well as providing gap closing initiatives
  • Enable and support the sales and distributor teams to drive a winning agenda with retailers for Kellogg’s brands.
  • Lead the Brand plans deployment and be involved and present the brand plans to our distributors driving engagement and growth.
  • Constantly monitor competitors' activities across the market bringing the outside into the organization.
  • YOUR RECIPE FOR SUCCESS

  • Bachelor’s degree in Business Administration / Economics. Master's degree or specialization in Marketing highly desirable.
  • Brand management experience, familiarity with the innovation process, brand development experience to ensure familiarity with brand equity tools, communications, media mix.
  • 8+yrs exp. in FMCG sector.

  • Experience in the brand management tools such as IRI / NIELSEN, consumer data in terms of penetration / frequency, deep understanding about the total P&L and financial acumen.
  • Forecasting and Learning : Disciplined approach to all activities that involves setting goals, predicting outcomes, tracking performance and drawing on learnings for the future.
  • Marketing Mix Management : Allocating resources to each element across the mix consistent with brand objectives and strategies, marketplace demands, and Kellogg financial requirements.
  • Leadership : ability to lead cross-functional teams at a manager level, ability to influence across organizational boundaries and partner effectively with the Central Marketing Brand team RGM, Sales, Supply and external agencies.
  • Coaching and managing his / her team of 1-2 direct reports making Kellogg s a great place to work and build a strong team.
  • High drive for results and owner's mindset, courage
  • Languages : Fluent Greek, Proficiency English level.
  • Growing and nurturing the world starts with our employees, which is why our tailor-made career growth programmes are just what you need to set yourself for success.

    With our extensive benefits package including flexible working, which enables you to take control of your work / life balance, we really have our people at the heart of our organisation.

    We strive to create a world where people are not just fed but fulfilled and a workplace where everyone can voice their opinions and are empowered to be their true selves.

    It’s each and everyone’s unique flavour that make up Kellogg’s recipe for success and the diversity of ideas, experiences and beliefs that fuel our future ready momentum and embolden our make it happen culture.

    Please note that we will only accept applications that are made to us via our Careers site. If you experience any difficulty when applying, please contact european.recruitment kellogg.com

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