Conversion Rate Optimization Specialist
Athens, Attica, Greece
πριν από 4 μέρες

About Us :

OPAP is the top gaming company in Greece and among the most recognized ones in its sector worldwide. Our aim is to establish OPAP as a world-class entertainment and gaming company, having long-term strategic priorities focus on the customers, on the people, on the network, on the products and on the digital-technological capabilities.

We are currently a highly esteemed employer, offering career opportunities and a unique work experience to exceptional professionals and talented young people, through our dynamic Selection & Recruitment Program as well as our Internship / Graduate Programs.

Our main objective is to develop a high-performing Team by attracting new talents, as well as developing and creating stronger bonds between our people.

So what’s the challenge

The Conversion Rate Optimization Specialists’ role is responsible to build an optimization strategy, so as to continuously improve the customer journeys and conversion rates through various types of OPAP’s online products.

Your day to day will include :

  • Designing and implementing the testing and optimization roadmap, across the whole customer onboarding journey
  • Leveraging site and customer data to draw insights, developing hypotheses and testing roadmaps
  • Providing insightful analysis and reporting to key stakeholders
  • Identifying various trends and problem areas, utilizing data and working closely with the analytics teams
  • Recommending improvements in various conversion rate metrics
  • Working closely with the Digital team to improve acquisition templates and journeys
  • Providing guidance on how to design the content layout of web pages across multiple properties
  • Creating a library of customer destinations and striving for continuous improvements
  • Utilizing CRO strategies and best practices to drive and convert website traffic, by working closely with internal teams
  • Liaising with acquisition & media teams to cater for channel needs, including but not limited to personalization of landing pages by keyword for Paid Search, customization of Affiliate welcome offers etc.
  • What you need to succeed :

  • BSc in Marketing, Digital Marketing or any other relevant field. A Masters’ degree will be preferred
  • Proven experience in a Conversion Rate Optimization or / and Digital Analytics role
  • Strong ability to analyze site and audience data to draw insights, develop hypotheses and testing roadmaps to leverage rising opportunities
  • Solid experience with web analytics and A / B testing to measure performance of experiments
  • Experience in conducting multivariate testing and hands-on experience with tools such as Google Analytics, Google Optimize, Hotjar etc
  • Proven track record of growing sales and other acquisition and web KPIs
  • Strong organizational & project management skills
  • Growth mindset, as opposed to "optimizing webpages"
  • Business acumen and analytical skills, with close attention to detail
  • A genuine team player, able to effectively collaborate with a diverse group of people
  • Excellent oral and written communication skills both in Greek and English
  • Solid MS Office skills (Word, Excel, PowerPoint)
  • Fulfilled military obligations for male candidates
  • What we offer to our candidates :

  • Opportunity to work with #dynamic people full of #passion #integrity & #fun
  • Modern & award winning workplace environment
  • Competitive compensation package
  • Competencies’ & Career Development opportunities
  • Private health coverage
  • OPAP Group is an equal opportunity employer

    Does this sound like you? If yes, we would love to meet you!

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