Digital Strategist
Mozaik
Athens, Greece
πριν από 21 ώρες

Mozaik is a leading marketing strategy agency, with extensive experience in providing marketing strategies that are creative, innovative, sophisticated and results oriented.

Our in depth understanding of local markets and our team’s unique combination of marketing expertise, leading edge technical intelligence and inspiring creativity, ensure the delivery of high-end online and offline experiences and increased return on investment.

With both a strategic and creative approach, we make every effort to enhance the renown and impact of our clients serving their ultimate goals of growth, success, and access to previously untapped markets.

We offer all-inclusive services to our client portfolio, varying from Web Design & Development to Web applications and Brand Identity Development to Online Marketing Campaigns.

This is a great opportunity to join our unique team. We are looking for a positive, and highly skilled individual, able to lead, manage and measure digital campaigns.

Digital Strategist is responsible to create and plan cross-channel digital strategies by using the latest digital marketing techniques and defining the best channel mix to create and deliver and measure effective and consistent campaigns to achieve the business goals of our reputable clients.

Key Responsibilities

  • Establish strategic marketing direction, long-range and annual planning for each client handled on account level
  • Translate client’s business objectives and strategy to develop marketing objectives, strategies, plans and KPIs
  • Plan and propose client’s Marketing operations budget
  • Elaborate, perform background research and assess strengths and weaknesses on the concept and the marketing aspect of innovative solutions or new products proposed to clients
  • Perform the required research & analysis for marketing a new product
  • Work close with Account Director & client to discuss, plan and organize marketing activities
  • Plan and oversee client’s advertising in all media
  • Campaigns performance analysis on ad-hoc or periodical basis
  • Advanced Website Analytics performance analysis
  • Formulate Paid Social Strategies to leverage social content production.
  • Support Account Management and Sales team with market insights and data
  • Stay alert for opportunities to obtain new business from present clients
  • Participate, if required, on new business solicitation teams to provide whatever counsel and services of the Marketing Team are requested by CEO or Account Managers
  • Capture client needs Study material collected from client and contribute in the execution of the initial evaluation of client
  • Participate actively in Creative Committees, when required, on strategy, business requirements and concept definition
  • Participate in new business pitches, with emphasis on the strategic marketing perspective
  • Provide tracking directions for digital / non-digital marketing campaigns
  • Prepare presentations for reporting or cross / up selling needs
  • Work closely with Social Media Manager to analyze data and provide actionable insights to achieve Goals.
  • Strategize Measurement plans and work with Dev teams for implementation.
  • Provide specs and guidance to Art Director for Visual communication deliverables
  • Research on new best practices and follow industry trends and insights
  • Attend to industry conferences and conduct market research on competitive services and firms
  • Follow constant trends and perform market scouting for industry insights
  • Ensure transparency of activities and compliance with company’s policies
  • Ensure knowledge transfer and information flow across all Mozaik employees
  • Oversee, direct, and organize the work of the team
  • Brief & Supervise Performance Executive on daily duties
  • Promote a culture of high performance and continuous improvement that values learning and a commitment to quality
  • Evaluate team members periodically
  • Define member training needs and plan trainings
  • Reporting

  • Reports to Head of Digital
  • Location

  • The position is based in Athens, Greece
  • Type of employment

  • Full-time, with competitive salary and benefits
  • Skills and Experience

  • Academic Bachelor's degree, minimum, in marketing, communications management or equivalent practical experience
  • Work Experience 4+ years of experience in marketing agency
  • Technical Skills Exceptional knowledge of Marketing & Communication principalsAbility to set Campaign KPIs and formulate plans to meet themBroad knowledge of all media channelsAbility to interpret large amount of campaign data and provide insightsFluency in Graphs and Data Visualization techniquesExcellent knowledge of search engine optimization best practicesExcellent knowledge of Google Ads Campaign Optimization techniquesExcellent knowledge of Advertising platforms including : Google Ads, Facebook Ads, Native advertising PlatformsKnowledge of Reporting and Dashboarding tools like Supermetrics, Reportgarden, Google Data StudioExcellent knowledge of Website Analytics and Social Analytics Tools such as Google Analytics, Webtrends, SocialBakers, FalconPower user of Microsoft Excel and knowledge of Pivot Tables, Advanced FunctionsPower user of Microsoft Powerpoint and ability to produce appealing and consistent presentations with ease.
  • Proficient knowledge and command of Greek and English languages (any other European Language will be an asset)

  • Personal Qualifications An analytical mind with an aptitude for statistics and mathPerformance oriented and Passionate with Digital marketingBroad Knowledge of the market for important industries (Food, Car, Cosmetics, Pharmaceuticals, Health, Electronics)Ability to delegate effectivelyAbility to prioritize competing opportunities for self and for othersProject management experience gained in a high-growth organizationPatience and excellent interpersonal and communication skillsStrong managerial and organizational skillsStrong decision-making skillsEffectively handle multiple assignments at one timeAbility and confidence to present and explain ideas to management and colleaguesSelf-motivated & self-organizedTeam PlayerAgile methodology experience will be a plus
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