Manager GTM App Sportswear & Training, SEE
Adidas
Athens, A1, GR
πριν από 4 μέρες

Purpose & Overall Relevance for the Organization :

Support Sport Category business success within guidelines set by EU BUs and Global through execution of a robust category plan.

Support EU BU, Cluster GTM Team & Zone counterparts as category ambassador.

Key Responsibilities :

  • Support and act as proxy local for respective BU Category Manager in the implementation of the category strategy in the Cluster & the different zones.
  • Be ambassador of respective BU internally and externally.
  • Be Ambassador of GTM South Team enabling proper connections between Cluster & Zone Teams
  • Contribute and input to the creation of strategic business plan in alignment with EU BU and Line Manager.
  • Assist and input into EU BU on local product ranging and forecasting topics such as quantitative or qualitative data, mark-up, pricing maintenance, segmentation, allocation etc. if needed.
  • Maintain regular analytics on the sell-in and sell-through performance of respective category (analytical support from Finance / Sales Coordination team / Business Dev Team) to ensure sustainable growth of the category.
  • Support Preparation and presentation of GTM with Cluster GTM Team.
  • Monitor and analyse market category trends.
  • Ensure operational excellence in the market for all CtC relevant topics during the GTM (Go to Market) process.
  • Key connection to 4 zone (Fr, It, SEE, Ib) sales teams, category champions & brand colleagues on category specific topics & concepts through the GTM process and extraordinary projects.
  • Give input on country price-grouping and submit requests exception throughout the pricing process if needed.
  • Provide operational support for Category sell-in and sell out initiatives.
  • Manages sample order process for South Europe in alignment with Line Manager and MOPs guidance.
  • Tailor and review local sell-in tools to ensure consistency across EU and drive minimization of customized solutions.
  • Key Relationships :
  • BU Europe
  • BU Europe
  • Zone Brand activation teams
  • Zone Sales teams (incl. Sales Directors / VPs)
  • Key retailers
  • BU Demand Planning
  • KPIs :

  • Market share (NPD, other )
  • Net Margin
  • Go In Margin
  • Sell out
  • Knowledge, Skills and Abilities :

  • Consumer-focused with deep product and range understanding across multiple categories
  • Cross functional marketing knowledge and market experience in sport and / or fashion / lifestyle categories.
  • Pro- active (engaging & impact-oriented) mindset, ability to think end-to-end
  • Ability to work in a fast paced environment with different international cultures
  • Excellent communication (both written and verbal) and facilitation skills (small and large groups) especially when interacting with different levels of business
  • Outstanding flexibility and discipline to work on a fast-paced calendar
  • Ability to travel, domestic or international, as required
  • Αναφορά αυτής της εργασίας
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