Digital Marketing and Media Associate
PepsiCo
Athens, Greece
πριν από 13 ώρες

Job Description

  • Support Digital & Media Manager in developing digital marketing strategy localization for Greece PepsiCo brands, considering must win battles and key initiatives for long term success, working closely with marketing teams.
  • Identify resources, competitive environment, possible partners, opportunity areas, etc and together with the Digital Manager propose the activation plans and KPIs to ensure our brands are leaders of digital engagement.
  • Support in local media planning, buying and digital content launches for GR MU. Deliver clear reviews of activity performance vs.
  • plan and define future recommendations to optimise / improve digital performance

  • Drive the briefing and development process for digital & social platforms in chosen projects.
  • Stay current on the strategic digital landscape (consumers, competitors, technologies, etc.) and share this information with key stakeholders
  • Lead consolidation of best practise implementation and lessons learnt among the brands.
  • Support Digital Manager in Test & Learn agenda to drive future growth aligned with CoE framework for digital marketing / e-commerce and BU needs
  • Partner with analytics team & CoE to develop a common measurement approach.
  • Champion best practice approach to manage owned channels within BU inc. CMS, Community Management, CRM, and SEO optimization.
  • Support the Digital Capability agenda with the CoE and Marketing Capability team, both on the specific capability sessions (incl.
  • DIMAQ coordination), but mainly during the on-going day by day work with the teams to help up skill future marketing capability.

  • Manage and implement tools in-line with Pepsico local / regional guidelines.
  • Support digital and brand team on campaign briefings. Champion media connections and implement total connections planning model.
  • Report, track and analyze campaign performance & revert with ideas on campaign optimization.
  • Communication with media & digital agencies to support brand activations as needed.
  • Qualifications / Requirements

    Experience Required

  • 3+ years of relevant digital / brand marketing experience media agency or CPG industry beneficial
  • Key Skills

  • Digital & Media expert : Digital must be his / her passion; constantly updated on new trends, social media fanatic, knows and explains best cases from brands around the globe, et but always from the brand management lens : understands consumer insights, plans media to build equity, able to deal with consumers and customers.
  • Strategist - creative, autonomous, results-oriented, with high capacity leadership to influence others, ensure teamwork, and build strong relationships.
  • Excellent communication skills - engage and influence multiple stakeholders to build strong working relationships and take others with you.
  • Cross-cultural abilities - able to understand different stakeholders needs, develop aligned plans in environments of diversity and uncertainty, and work with a positive make it happen attitude.
  • multiple languages is beneficial but not necessary

  • Analytical skills create robust analysis and meaningful insights to drive actions and highlight opportunities
  • Project management ability to manage multiple projects in a fast moving and ever changing environment with maturity and foresight to cope with input and changes, sometimes at the last minute.

  • Inspire others ability to engage broad range of stakeholders both through compilation of compelling and persuasive presentations and ability to deliver.
  • Relocation Eligible : Not Eligible for Relocation

    Job Type : Regular

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