RB is different : good enough’ isn’t good enough here.
Reckitt Benckiser (RB) is a global success story in Health, Hygiene & Home giving people innovative solutions for healthier lives & happier homes.
RB's an organisation where driven people thrive. It’s a FTSE top 15 company and since 2000 net revenues have doubled and the market cap has quadrupled.
Today it is the global No 1 in the majority of its fast-growing categories, driven by an exceptional rate of innovation .
It has a strong portfolio led by 19 global powerbrands, such as Dettol, Finish, Airwick, Vanish, Calgon, Durex, Nurofen and Strepsils which account for nearly two thirds of its net revenue.
A fantastic opportunity for a Customer Marketing Manager to join RB's Hygiene Home Business Unit.
As a Customer Marketing Manager youwill be responsible for the shopper marketing of one or several brands forRB and the activation of the strategic direction of the managed brand(s).
The primary objective of the Customer CategoryManager is to lead the execution of 4P category strategy with a specificretailer(s) to deliver 4P solutions that drive retailer category growth aheadof the market.
A key measure of success is the development of a long termcategory partnership with the retailer with demonstrable deep customerknowledge and wide penetration in the account with all relevant 4Pstakeholders.
Therole is responsible for the customization and execution of all aspects of 4P strategywith the specific customer. Including, translating & executing effectivelocal success models which are mutually beneficial to RB & the customer'scategory performance.
Primary focus is on presence and placement working inpartnership with sales and drawing insight and input from Trade Marketing &Consumer Marketing (including Shopper Insights).
Key parts of this role will include :
Managing the brand(s) marketing activities at a local level in order to reach the annualbrand objectives
Analyzing consumer research market data, drawing conclusions and indicating actionsaccordingly, for specific activities
Activating brand(s) marketing activities
Developing local materials to support EPDs and NPDs launches
Managing scheduling of key activities
Making the brand(s) more competitive by identifying customer 4P gaps and opportunitiesand proposing corrective actions,promotions and messages
Working closely with Marketing and Sales to generate broad scale support and knowledge for category activities
Generating and implementing shopper dedicated events for top customers, in line with the longterm communication objectives
Managing the budget for specific activities
Proposing and analyzing relevant shopper research studies in order to better understandshopper behavior
Fullyunderstanding the market changes and shopper purchase habits
Monitoring activities of the key competitors
Being aware of competitive strategies, positioning and activities
Being informed about new competitive products
Monitoring competitive promotional activities
Helping Marketing to prepare regular category management presentations
Developing customer / categoryinsights and providing relevant insights to Sales team to drive customerrelationships, tailored business planning and competitive advantage
Definingcustom 4P strategy by customer / channel and specific tactics for each chain inline with the In Store Picture of Success
Contributingto the customer / category growth based on analyzing and defining the rightassortment and the right shelf presence and on recommending any valid amendmentsof the contracts
Managingand integrating extensive amounts of data and insights along with the data agencies
Providingcustomer and category analysis and strategic frame work to define thecategories that the key customer teams should focus on
Providingcustomer insights to the Marketing team in order to better define our categoryand brand strategies
Visiting regularly the field (30% of his / her time) with the responisbility of :
In store 4P execution / In Store Picture of Success evaluation and learning
Monitoring competitive activities within RB’s and complementary categories
Is this You?
Bachelor’sdegree in BA field or relevant
Minimum2 years of experience at Customer / Trade Marketing, preferably in FMCG sector
Knowledgeof the Market Research databases (i.e. Nielsen,IRI) and Spaceman category management analytic tool are requested
Solidknowledge of the English language is requested
SAP knowledge would be considered as an asset
Goodpresentation, communication and analytical skills
Must have proven ability to be flexible, multi task and drive key projects in a fast paced, high demand environment
Problem solving and decision making skills, with an ability to think outside the box
In return, RB offers very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.
Apply now for a chance to really change the game!