Digital Trade Engagement Content Executive Temporary positionBe a part of a revolutionary change At PMI, we’ve chosen to do something incredible.
We’re totally transforming our business, and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide.
With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better brighter solutions and the space to move your career forward in endlessly different directions.
Digital at PMI is dynamic, diverse and disruptive. Join us and you can bring new ideas to life in a truly global function at the creative core of our business.
The smoke-free revolution means we’re rebuilding everything from the ground up. You’ll feel like you’re working in a start-up here with the freedom to shape and define the future of digital, but with the support and scope of a vast global business.
It’s challenging, fast-paced and highly collaborative if you want the freedom to find new ways to connect with consumers, there’s no better place to progress your career.
Your day to day’DTE is a digital platform which is the main, digital communication tool between IQOS brand and retailers which contains a wide variety of thematic modules, such as commercialization initiatives, educational material for our trade partners (retailers), content which is intended to get better familiarized retailers with IQOS brand’s values and communication principals and finally articles related to retailers’ every day responsibilities, such as : 1.
Deploy key strategies and priorities and transform them into engaging and relevant content for Digital Trade Engagement Platform, consisting of three pillars : a.
Commercial initiatives (e.g. annual trade programs, ad-hoc initiatives etc.) b.Educational material for retailers aiming to make them advocates for IQOS brandc.
Communication of IQOS values, messaging, and new product initiatives2.Align with various internal stakeholders, aiming to : a.
Create the content calendar b.Ensure a robust and effective communication plan for retailers3.Brief suppliers and co-create content to meet agreed deliverables and KPIs4.
Monitor KPIs & budget. If necessary, propose corrective actions and proceed with applying the agreed plan 5.Propose and explore new solutions, targeting to further develop DTE platform, by collaborating with Digital department. Who we’re looking for