Online Content Strategist
ΟΠΑΠ Α.Ε.
Athens, Attica, Greece
πριν από 3 μέρες

About Us :

OPAP is the top gaming company in Greece and among the most recognized ones in its sector worldwide. For our 2020 Vision, we aim at establishing OPAP as a world-class entertainment and gaming company, having long-term strategic priorities focus on the customers, on the people, on the network, on the products and on the digital-technological capabilities.

We are currently a highly esteemed employer, offering career opportunities and a unique work experience to exceptional professionals and talented young people, through our dynamic Selection & Recruitment Program as well as our Internship / Graduate Programs.

Our main objective is to develop a high-performing Team by attracting new talents, as well as developing and creating stronger bonds between our people.

Online Content Strategist

So what’s the challenge

The Online Content Strategist will be responsible for creating the online content strategy per product based on OPAP’s business objectives , needs and properties ie sites, landing pages, apps etc.

The role oversees the content requirements and creates the deliverables across each products life cycle. He / she will be in charge of creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks and overall online content plans for both onsite and offsite plans.

The role is also responsible for leading an internal team of copywriters and managing external partners.

Your day to day will include :

  • Gathering key business and user insights to apply a relevant content strategy with a long term vision for the content that is generated for OPAP’s online business and products
  • Project managing requests and deliverables for various teams ie Marketing, CRM, retail etc
  • Compellingly communicating OPAP’s brands story across various formats eg onsite, articles, infographics, social media posts etc
  • Envisioning the user experience and creating meaningful text-based or design based content to address various user and business needs
  • Supporting the SEO and SEM strategy for each product
  • Setting guidelines for the tone, style, and voice for our online brands and assets
  • Creating specifications per brand for each brand’s content deliverable and designed audience based on OPAP’s overall strategy
  • Supporting the content marketing strategy and specifing customer personas & journeys in cooperation with respective teams
  • Effectively supporting the content strategy and reporting of our sports blog and similar owned properties
  • Setting an editorial & proofing strategy so content is consistent and compelling across all delivery streams
  • Measuring and analyzing what is working and what isn’t with regard to the brand’s content marketing efforts
  • Experience using various CMS systems eg Wordpress, LifeRay, Joomla etc
  • Leading a team of copywriters to ensure their own development, full involvement in achieving the content strategy targets and potential to enrich the online marketing & acquisition strategy with new ideas and communication channels / techniques
  • What you need to succeed :

  • Marketing, Business Administration, literature or related field of study
  • BSc degree / Msc degree is preferable
  • Relevant Experience in the gaming or relevant industry will be an asset
  • 3+ years’ professional experience as a content strategist
  • Experienced user of Microsoft Office and advanced user of Microsoft Excel
  • Excellent understanding of sports betting and numeric products
  • Strong understanding of all digital channels (onsite, Affiliates, PPC, Digital Display, SEO, emails, push notifications, landing pages etc)
  • Experienced in the process of delivering assets for digital campaigns
  • Project management skills to deliver effectively and on time
  • Excellent written and verbal communications skills in both Greek and English
  • Team player with excellent interpersonal skills
  • Ability to collaborate effectively with a diverse group of people
  • Attention to detail and focus on quality
  • Excellent organizational skills, ability to prioritize work activities and adapt in changing conditions
  • Confident and ambitious with a can-do attitude
  • Strong leadership skills, with capability of engaging and motivating a team
  • Very strong reporting, planning and organizing skills
  • Analytical, self-driven and achievement oriented mindset
  • Friendly, can-do attitude that is ready to take on the challenge of building the online business of OPAP
  • What we offer to our candidates :

  • Opportunity to work with #dynamic people full of #passion #integrity & #fun
  • Modern & award winning workplace environment
  • Competitive compensation package
  • Competencies’ & Career Development opportunities
  • Private health coverage
  • OPAP Group is an equal opportunity employer

    Does this sound like you? If yes, we would love to meet you!

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