Online Content Strategist

ΟΠΑΠ Α.Ε.

Athens, Attica, Greece

πριν από 1 μέρα

About Us :

OPAP is the top gaming company in Greece and among the most recognized ones in its sector worldwide. For our 2020 Vision, we aim at establishing OPAP as a world-

class entertainment and gaming company, having long-term strategic priorities focus on the customers, on the people, on the network, on the products and on the digital-

technological capabilities. We are currently a highly esteemed employer, offering career opportunities and a unique work experience to exceptional professionals and talented young people, through our dynamic Selection & Recruitment Program as well as our Internship / Graduate Programs.

Our main objective is to develop a high-performing Team by attracting new talents, as well as developing and creating stronger bonds between our people.

Online Content Strategist

So what’s the challenge

The Online Content Strategist will be responsible for creating the online content strategy per product based on OPAP’s business objectives , needs and properties ie sites, landing pages, apps etc.

The role oversees the content requirements and creates the deliverables across each products life cycle. He / she will be in charge of creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks and overall online content plans for both onsite and offsite plans.

The role is also responsible for leading an internal team of copywriters and managing external partners.

Your day to day will include :

Gathering key business and user insights to apply a relevant content strategy with a long term vision for the content that is generated for OPAP’s online business and products

Project managing requests and deliverables for various teams ie Marketing, CRM, retail etc

Compellingly communicating OPAP’s brands story across various formats eg onsite, articles, infographics, social media posts etc

Envisioning the user experience and creating meaningful text-based or design based content to address various user and business needs

Supporting the SEO and SEM strategy for each product

Setting guidelines for the tone, style, and voice for our online brands and assets

Creating specifications per brand for each brand’s content deliverable and designed audience based on OPAP’s overall strategy

Supporting the content marketing strategy and specifing customer personas & journeys in cooperation with respective teams

Effectively supporting the content strategy and reporting of our sports blog and similar owned properties

Setting an editorial & proofing strategy so content is consistent and compelling across all delivery streams

Measuring and analyzing what is working and what isn’t with regard to the brand’s content marketing efforts

Experience using various CMS systems eg Wordpress, LifeRay, Joomla etc

Leading a team of copywriters to ensure their own development, full involvement in achieving the content strategy targets and potential to enrich the online marketing & acquisition strategy with new ideas and communication channels / techniques

What you need to succeed :

Marketing, Business Administration, literature or related field of study

BSc degree / Msc degree is preferable

Relevant Experience in the gaming or relevant industry will be an asset

3+ years’ professional experience as a content strategist

Experienced user of Microsoft Office and advanced user of Microsoft Excel

Excellent understanding of sports betting and numeric products

Strong understanding of all digital channels (onsite, Affiliates, PPC, Digital Display, SEO, emails, push notifications, landing pages etc)

Experienced in the process of delivering assets for digital campaigns

Project management skills to deliver effectively and on time

Excellent written and verbal communications skills in both Greek and English

Team player with excellent interpersonal skills

Ability to collaborate effectively with a diverse group of people

Attention to detail and focus on quality

Excellent organizational skills, ability to prioritize work activities and adapt in changing conditions

Confident and ambitious with a can-do attitude

Strong leadership skills, with capability of engaging and motivating a team

Very strong reporting, planning and organizing skills

Analytical, self-driven and achievement oriented mindset

Friendly, can-do attitude that is ready to take on the challenge of building the online business of OPAP

What we offer to our candidates :

Opportunity to work with #dynamic people full of #passion #integrity & #fun

Modern & award winning workplace environment

Competitive compensation package

Competencies’ & Career Development opportunities

Private health coverage

OPAP Group is an equal opportunity employer

Does this sound like you? If yes, we would love to meet you!

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