E-Commerce Data Analyst
ΟΠΑΠ Α.Ε.
Athens, Attica, Greece
πριν από 4 μέρες

About Us :

OPAP is the top gaming company in Greece and among the most recognized ones in its sector worldwide. Our aim is to establish OPAP as a world-class entertainment and gaming company, having long-term strategic priorities focus on the customers, on the people, on the network, on the products and on the digital-technological capabilities.

We are currently a highly esteemed employer, offering career opportunities and a unique work experience to exceptional professionals and talented young people, through our dynamic Selection & Recruitment Program as well as our Internship / Graduate Programs.

Our main objective is to develop a high-performing Team by attracting new talents, as well as developing and creating stronger bonds between our people.

So what’s the challenge

The Customer Analytics E-Commerce Employee is occupied with the hands on development and deployment of advanced web-tracking behavioral models for digital customer insights.

The role aims to transform data into actionable insights for online decision-making and CRM actions that will support business performance goals.

Your day to day will include :

  • Developing and maintaining Traffic Heatmaps ,Web-User Journey Funnels and several automated dashboards via Google Analytics, that supports Product, CRM and Acquisition decision making
  • Leveraging the use of Google Tag Manager for implementing the company’s tracking and micro targeting strategy
  • Combining scattered multisource web-behavioral data with transactional data and translating them into insight-full and customer centric KPIs
  • Developing, testing and maintaining the appropriate data infrastructure for the connection of digital and transactional insights into 360 customer data cubes
  • Performing A / B Testing assessment processes supporting digital content decisions and effective acquisition tactics
  • Developing digital channel attribution models for customer acquisition cost & benefit optimization
  • Constantly monitoring Conversion Rate Optimization (CRO) opportunities and overall customer journey optimization with complete oversight on the company’s digital properties
  • Delivering automated campaign evaluation dashboards for customer acquisition and various CRM activities
  • Develop and Deploy Customer Segmentation, Propensity and Regression models for robust monitoring and understanding customers, traffic and conversion drivers
  • What you need to succeed :

  • BSc in Computer Science, Digital Analytics or Business Analytics. MSc degree will be preferred.
  • 2-5 years of experience in similar role in Digital Marketing, E-Commerce or Consulting. Experience in Gaming industry will be considered as an asset
  • Proven track record in analyzing vast customer data and providing actionable insights
  • Excellent knowledge of Google Analytics and SQL programming is essential
  • Advanced knowledge of Google Tag Manager or Firebase
  • Strong programming skills in languages as SAS, R and / or Python
  • Robust knowledge of Data visualization tools (Tableau or Power BI)
  • Knowledge on SPSS Modeler, Big Query, Google Optimize will be considered as an asset
  • Business acumen and ability to comprehensively explain complicated concepts
  • Analytical and conceptual thinking
  • Positivity, friendly personality and a genuine team spirit
  • Excellent communication skills in both Greek and English languages (oral and written)
  • Completed military obligations (for male candidates)
  • What we offer to our candidates :

  • Opportunity to work with #dynamic people full of #passion #integrity & #fun
  • Modern & award winning workplace environment
  • Competitive compensation package
  • Competencies’ & Career Development opportunities
  • Private health coverage
  • OPAP Group is an equal opportunity employer

    Does this sound like you? If yes, we would love to meet you!

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