Marketing Specialist
UPS of Greece Inc.
Athens, Athens, Greece
πριν από 1 μέρα
source : CollegeLink
  • Chairs the local growth committee which is attended by all marketing and sales staff.
  • Analyses results within the context of business planning goals, identifies gaps and root causes, defines corrective action plans in close coordination with sales team.
  • Takes responsibility for the planning, reporting and analyses related to main commercial KPIs.
  • Owns the opportunity mapping processes.
  • Defines market size, growth and market share on an annual basis.
  • Performs competitive analyses and Customer behavior analysis and trends to translate them into unmet needs and areas of improvement.
  • Identifies growth opportunities by territory, industry, customer segment by discovering new lead sources and building relationships with (trade) associations and other relevant 3rd parties.
  • Defines and executes growth initiatives, which might include but is not limited to the following :
  • Lead programs.
  • Outside Service Provider (OSP) sales program.
  • Partnership agreements.
  • Specific marketing and sales campaigns (strategic and tactical).
  • Enhances the customer experience with the goal to increase customer loyalty and to reduce churn.
  • Captures the voice-of-customer in such a way that the organization can measure customer satisfaction effectively, create insights, draw conclusions and take concrete actions for improvement.
  • Leads in-country efforts to introduce and implement new (technology based) solutions that will substantially improve the customer experience.
  • Oversees and orchestrates all service recovery related activities in a cross-functional context.
  • Re-thinks the KPIs and associated measurements in order to measure progress and drive sense of urgency.
  • Expands and enhances UPS’ service offering
  • Builds and presents business cases in support of the launch of new and / or additional services; leads implementation efforts and drives results.
  • Builds and presents business cases in support of network changes that aim at improved service territory coverage, time-in transit improvements and pick-up and delivery time improvements.
  • Explores options for and develops local partnerships.
  • Oversees local communication related activities and organizes customer events in line with growth objectives; assists with marketing collateral including translations, proof readings and content coordination.
  • Αναφορά αυτής της εργασίας

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