Product Marketing Executive
Estée Lauder Companies GmbH
Athens, Attica, GR
πριν από 2 ώρες

Product Marketing Executive

Description

He/She holds primary accountability for executing the marketing plan, ensuring product availability, designing local activities while protecting the brand image and monitoring the respective expenses. Monitors and implements the sales forecast & the plans for the Brand products. This includes product selection, promotions, positioning, pricing and merchandising. Effectively orchestrates the maintenance of the existing line and initiates and executes programs to support new products.  Ensures, coordinates and follows-up on field execution.  Evaluates results and provides feedback to the marketing manager.

The position reports to the Consumer Marketing Manager. 

The Product Marketing Executive of the brand:

  • Manages the entire product line life cycle from strategic planning to tactical activities
  • Defines product pricing and Stock Keeping Unit strategies concerning products new launches
  • Communicates new launches and product pricing to Corporate Sales Field Force and Retailers
  • Hosts seasonal presentations for sales meetings concerning new products and sales analysis
  • Assists with the development of annual budget of the brand
  •  Is responsible for preparing product forecasts and constantly monitoring inventory levels in order to ensure accuracy. Works closely with supply chain to ensure the marketing calendar and plan.
  • Monitors and analyzes sales volumes, market share trends and competitive activity for monthly and yearly reports
  • Develops commercial activities by providing sales volumes, trends and competitive activity
  • Responsible for Pricelist concerning saleable items and testers, according to ABC Line up and company’s pricing strategy.
  • Responsible for product testers, samples, Gifts With Purchases, press elements.

Qualifications

Knowledge, Skills and Experience

  • A Bachelor’s degree in Marketing or relevant field is required
  • A Master's degree in Marketing or relevant field will be considered an asset
  • Excellent use of English language
  • Excellent MS Office user
  • Minimum 2 years of working experience, preferably in the cosmetics industry

    Personal Characteristics

  • Good at report preparations and data analysis work
  • Ability to identify critical concerns, prioritize and handle multiple projects
  • Excellent communication skills
  • Problem solving abilities; Handle difficult tense situations with diplomacy and tact.
  • Ability to work calmly under pressure
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