Product Marketing Specialist
Upstream
Gerakas, Attica, Greece
πριν από 2 μέρες

Description

Upstream is leading the mobile internet revolution in high growth markets. Its pioneering platform provides 1.2 billion people in developing countries with affordable and secure access to digital services on their mobile devices.

Upstream’s Zero-D service provides free access to the internet essentials to 250 million mobile users in Latin America and Africa even when they have run out of data.

The company’s Secure-D service is a leading anti-fraud platform that in 2018 alone, detected 30 million mobile phones infected with malware in 16 counties.

Upstream works with over 60 mobile operators, across more than 45 markets, leveraging their unique assets to boost and create new revenue streams in the data era.

Its team counts 280 people of over 25 nationalities, working from nine offices around the globe.

The role

We are looking for a talented Product marketing specialist who is passionate about driving product marketing initiatives and taking our brands to the next level.

Our ideal candidate is a creative marketing professional, preferably with a background in brand management and visual communication.

You should be able to provide support to Product Marketing team with assistance in the development and implementation of the product marketing strategy to enhance brand story and drive growth and market share gains based on business priorities.

For this position, it’s also essential to be up-to-date with new technologies and marketing trends.

In detail your day to day job will be around the following initiatives :

  • Brand initiatives : Collaborate with design and product teams to produce high quality materials for our brand
  • Product launches : Work with the product marketing team to provide messaging, storyboard and design concepts as needed for pitching decks, exciting internal and external newsletters, and many more branded content projects
  • awareness campaigns
  • Website : Craft compelling messaging and suggest design ideas for our products to drive traffic, engagement and leads, that deliver sales and customer retention
  • Blogs & Social Media : In addition to creating regular content for website, you’ll become a regular contributor to blogs and social media outside of corporate website creating branded content for our products
  • Helps coordinate and project manage tactical initiatives with our agency partners, including briefs, events organization, packaging
  • Optimize content for all product marketing initiatives through editing, proofreading
  • Requirements

  • BA / BS in Marketing, Media & Communications or Journalism or equivalent working experience
  • Minimum 2-3 years of proven working experience in creating top selling materials people actually want to read and use, sharing content on channels and measuring results of product marketing activities
  • Experience creating content for the web and growing a social audience
  • Excellent communication skills and writing skills in English with exceptional interpersonal skills
  • Project management skills and attention to detail
  • Ability to research, digest, analyze and present content and social performance translating complex data into compelling messaging and powerful words
  • Experience with WordPress, Medium, CMS, Slideshare, PPT, Mailchip and the top social channels
  • Energetic and passionate with an entrepreneurial, flexible spirit
  • Previous experience working in a startup will be consider as plus
  • Benefits

    We offer a competitive base salary and benefits, directly dependent on the candidate’s qualifications and skills. The real excitement comes from working closely with a dynamic, smart, agile and highly motivated team in a competitive and fast paced environment.

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