Design and implement the annual Trade Marketing Calendar for TT channel to achieve annual operating plan and brand objectives (in store activation programs, annual value promos etc.).
Design effective shopper activation platforms to drive sell outs in AFH channel (combo meals in eating accounts etc. )
Develop and timely provide the sales tools, attractive visibility material, functional p.o.p material and ensure the optimum area & customer allocation and distribution.
Design and implement tailor made branded solutions that equally build brand visibility and meet customer needs.Effectively communicate and agree with customers on the trade marketing proposals.
Update and support the Picture of success’ guiderails setting the proper portfolio range availability, cooler accessibility, cooler planograms, in store visibility material per type of store.
Review Picture of success basic kpi’s progress and propose corrective actions.
Support MOP accounts with specific trade marketing activation proposals and tailor made visibility material solutions.
Monitor execution, seek & provide feedback to sales and post evaluate results of the trade marketing activitions and platforms.
Prepare monthly sales directions & ensure Marketing / Sales alignment.
Actively participate in monthly sales and ad-hoc customer meetings
Monitor and control the annual Trade Marketing Budget, maximise spending effectiveness, support monthly reconciliation meetings.
Analyze internal sales data so as to identify opportunities for achieving trade marketing plans and review progress of new launches
Qualifications / Requirements
High level of business acumen
Strong grasp of general business environment
Strong analytical & synthesis skills
Time & project Management
P& L understanding
Networking, collaborating & influencing
Interacting with mid level management
Developing and managing own agenda
Well developed communication skills
MS office & Internet literate
Language skills : Excellent level of English
Minimum 2 year experience in commercial function ( Trade Marketing , marketing ).
Relocation Eligible : Not Eligible for Relocation
Job Type : Regular