Trade Marketing Coordinator
PepsiCo
Athens, Greece
πριν από 3 μέρες

Job Description

  • Design and implement the annual Trade Marketing Calendar for TT channel to achieve annual operating plan and brand objectives (in store activation programs, annual value promos etc.).
  • Design effective shopper activation platforms to drive sell outs in AFH channel (combo meals in eating accounts etc. )
  • Develop and timely provide the sales tools, attractive visibility material, functional p.o.p material and ensure the optimum area & customer allocation and distribution.
  • Design and implement tailor made branded solutions that equally build brand visibility and meet customer needs.Effectively communicate and agree with customers on the trade marketing proposals.
  • Update and support the Picture of success’ guiderails setting the proper portfolio range availability, cooler accessibility, cooler planograms, in store visibility material per type of store.
  • Review Picture of success basic kpi’s progress and propose corrective actions.

  • Support MOP accounts with specific trade marketing activation proposals and tailor made visibility material solutions.
  • Monitor execution, seek & provide feedback to sales and post evaluate results of the trade marketing activitions and platforms.
  • Prepare monthly sales directions & ensure Marketing / Sales alignment.
  • Actively participate in monthly sales and ad-hoc customer meetings
  • Monitor and control the annual Trade Marketing Budget, maximise spending effectiveness, support monthly reconciliation meetings.
  • Analyze internal sales data so as to identify opportunities for achieving trade marketing plans and review progress of new launches
  • Qualifications / Requirements

  • High level of business acumen
  • Strong grasp of general business environment
  • Strong analytical & synthesis skills
  • Commercial savvy
  • Time & project Management
  • P& L understanding
  • Executive maturity
  • Networking, collaborating & influencing
  • Interacting with mid level management
  • Developing and managing own agenda
  • Well developed communication skills
  • Results orientated
  • Team player
  • University educated
  • MS office & Internet literate
  • Language skills : Excellent level of English
  • Minimum 2 year experience in commercial function ( Trade Marketing , marketing ).

    Relocation Eligible : Not Eligible for Relocation

    Job Type : Regular

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