Digital Marketing Specialist (SEO,Analytics,CRO)
Athens, GR
πριν από 5 μέρες

Role purpose :

MarTech Specialist is a marketing technologist who designs and delivers personalization techniques that support efficient digital marketing activities.

By understanding business needs and priorities, MarTech Specialist translates requirements into personalisation strategies, makes data-driven decisions of how to setup a variety of digital marketing tools to effectively target customer audiences in owned channels and paid media.

Key accountabilities and decision ownership :

  • Designs and maintains high performing customer audiences by exploiting data management tools and capturing data signals from various sources
  • Provide marketing intelligence and actionable insights to internal stakeholders by exploiting customer behaviour
  • Design and deliver personalized targeting techniques to meet campaign goals
  • Funnel creation to monitor and analyse campaign performance and results to internal stakeholders
  • Support digital campaign experience for selected audiences by digesting contextual information and marketing automations
  • Execute conversion rate optimisation activities, such as A / B or MVT testing
  • Execute user experience and customer feedback analysis through heat map, analytics and surveys tools to provide insights on user journey optimizations
  • Execute keyword research & on-page optimizations to achieve top notch search engine optimizations (SEO)
  • Design and execute integration strategies for marketing tools via effective tag management
  • Functional skills, experience & knowledge :

  • MSc or BSc in Computer Science, Information Systems or Business Studies combining technical savviness
  • 2-5 years’ experience in Digital Marketing, Analytics, Personalisation, or similar role
  • Technical savviness in digital channel operations
  • Expertise on Google / Adobe Analytics
  • Savviness over Personalisation or A / B testing tools, i.e. Adobe Target, Optimizely, Optimize
  • Knowledge of audience building tools (DMP) will be considered a plus
  • Platform certifications will be a plus
  • Knowledge of SEO tools like Moz, SEMRush
  • Understanding of tag management system (Google or Tealium)
  • Understanding of HTML / CSS / Cookies / JavaScript / jQuery
  • Experience working with internal and external business partners, driving and completing concurrent projects on time and within budget
  • Experience and knowledge of the Telco industry strongly preferred
  • JIRA / Confluence, MS Project, or equivalent experience preferred
  • Excellent usage of Excel
  • Core competencies and behaviours :

  • Strong stakeholder management skills
  • Strong facilitation and organization skills
  • Experience working with agile methodologies / in agile teams strongly preferred
  • Excellent written and verbal communications skills, with both technical and business audiences
  • Very good analytical, technical, and problem solving skills, with high-levels of creativity
  • Excellent teamwork and collaboration skills
  • Strong time-management and prioritization skills, with the ability to juggle multiple balls
  • What's in it for you :

  • Competitive salary
  • Private Health & Medical Insurance
  • Smart Working
  • Extra days-off
  • Gym, Sports, Excursion weekends & Special events
  • Restaurant, entertainment areas, hairdresser, etc.
  • Needless to say, we cater for your communication wherever you are
  • Αναφορά αυτής της εργασίας

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