Job Description : Diageo has built a strong platform for growth through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range.
The company’s strong local business units are well-positioned to win in increasingly competitive and fast-paced environments.
Diageo’s portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.
Diageo's culture is built and maintained by the five values that underpin its business and guide how Diageo works. At Diageo, employees are passionate about its customers and consumers and want to be the best.
They give each other the freedom to succeed and value each other. Employees work hard so they can be proud of what they do and how they do it.
While Diageo moves at pace, constantly evolving and improving, its values remain consistent. Diageo wants that employees live these values every day, everywhere so that Diageo can be proud of what they do and be the best that they can be.
ROLE DIMENSIONS Diageo invests significantly in direct to consumer brands building but we must partner with our customers to influence the point of purchase activation, and this is where the vast majority of our A&P investment sits.
Most shoppers and consumers buy from a repertoire of brands and their behaviour can be easily influence by what they see or don’t see at the point of purchase.
It is the role of the Customer Marketing team to work closely with our customer team to understand the needs of shoppers and customers and then collaborate with the shopper marketing team to create the programmes and tools that guarantee amazing execution of our brands at the point of purchase.
The Customer Marketing team will then work directly with customers, supply and agencies to project manage perfect execution of the commercial calendar.
In some cases, this will inform tailoring and adapting our programmes and tools to meet the specific needs of strategically important customers to enable them to differentiate their offer.
As a Reserve Customer Marketing Executive, you will sit right at the heart of business supporting & working as business partners with our sales teams to ensure they have all the insight, growth drivers & tools they need to deliver brilliant execution of Diageo’s commercial plan to shift consumer & shopper behavior to achieve Diageo’s financial and market share ambition.
This role has direct responsibility for all activation within the Reserve Brand Portfolio across channels. You will be working with commercial teams and alongside the Shopper Marketing brand teams to deliver best in class activation.
TOP ACCOUNTABILITIES · To build activation plans for our key brands & customers. · To project manage the implementation of all the key platforms & activations within your customer alignment · To execute visibility toolkits that make our brands show up brilliantly to customers & consumers.