Digital Marketing Specialist
ICAP Group of Companies
Αθήνα
πριν από 5 μέρες
source : Kariera.gr

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Digital Marketing Specialist

ICAP, group of companies - with 1.100 employees - is the largest provider of B2B Services in Greece, with a leading presence in Southeastern Europe.

After its acquisition by SEEF Fund of Global Finance in 2007, it has grown rapidly and today it provides a wide range of services and products grouped into 4 categories : Credit Risk Services, Marketing & Sales Solutions, Management Consulting and People & Employment Solutions .

ICAP Group is looking to hire a professional to assist and support its Digital Solutions team.

Responsibilities :

  • Plan and execute marketing campaigns across various channels (SEM, display, social media, and email)
  • Effectively create strategy, define goals, manage client expectations and optimize campaigns for continued improvement
  • Demonstrate finely-tuned search marketing skills including : bid management, keyword research / development, ad copy creation, campaign performance tracking and reporting
  • Serve as direct point of contact for performance, insights and strategy
  • Manage budgets in line with strategy and ensure that monthly spend is on target
  • Measure and report performance of all digital marketing campaigns, assess results against goals (ROI and KPIs) and offer recommendations to clients
  • Keep up to date with the latest industry trends & Betas
  • Αναφορά αυτής της εργασίας
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