Digital Marketing Specialist
ICAP, group of companies - with 1.100 employees - is the largest provider of B2B Services in Greece, with a leading presence in Southeastern Europe.
After its acquisition by SEEF Fund of Global Finance in 2007, it has grown rapidly and today it provides a wide range of services and products grouped into 4 categories : Credit Risk Services, Marketing & Sales Solutions, Management Consulting and People & Employment Solutions .
ICAP Group is looking to hire a professional to assist and support its Digital Solutions team.
Plan and execute marketing campaigns across various channels (SEM, display, social media, and email)
Effectively create strategy, define goals, manage client expectations and optimize campaigns for continued improvement
Demonstrate finely-tuned search marketing skills including : bid management, keyword research / development, ad copy creation, campaign performance tracking and reporting
Serve as direct point of contact for performance, insights and strategy
Manage budgets in line with strategy and ensure that monthly spend is on target
Measure and report performance of all digital marketing campaigns, assess results against goals (ROI and KPIs) and offer recommendations to clients
Keep up to date with the latest industry trends & Betas