Purpose & Overall Relevance for the Organisation :
Retail Store Manager (SM) operates own retail store with focus on brand and consumer experience with consumer-first mindset.
Leads store team and creates and develops consumer service culture with store team members along with high operational and brand standards.
Retail Store Manager leading example of retail knowledge and consumer service focus for store team, understands dynamic omnichannel retail environment.
Represents the adidas brand / company brands and products in inspiring and impactful way. Amplifies the brand with every decision and every action.
Works in close collaboration with District Manager Retail (DM) and retail back office functions to deliver goals, strategic actions and projects for the store and in the market.
KEY ACCOUNTABILITIES :
Sales and Business :
Accountability and understanding of retail KPIs and financial KPIs.
Execution of store P&L towards defined targeted KPIs.
Understanding the store concept and role of the store within omnichannel retail and marketplace.
Understanding and knowledge about store environment and connections to other adidas consumer touchpoints (online, omnichannel, trade zone, key city, communities etc.
thinking broadly when setting the direction to the store team based on that.
Development and leadership of execution of action / business plan for the store and thrive to achieve objectives, deliverables and timelines of the plan.
Provide regular input to the District Manager Retail (DM) and collaborate with different back office functions (Retail Marketing, Visual Merchandising, Merchandising & Allocations, Supply Chain, Profit Protection, Human Resources, Store Development, Retail Facility Management) to achieve sales & brand ambition.
Drive consumer centricity via experience NPS process and improvements to reach excellent NPS score of the store and consumer satisfaction.
Create a vibrant service and sales culture and operations in a customer-centric way to deliver sustained service and commercial performance within omnichannel retail environment.
Drive omnichannel consumer journey experience for consumers and in-store with team (if omnichannel is applicable).
Operations and Process :
Understand, lead and implement retail operations standards, brand & visual merchandising standards, audit, health & safety, internal control and loss prevention policies and procedures in compliance with Global and Europe retail operations policy and procedure foundation (SOM, House of Retail).
Ensure consistent implementation and usage of all applications, programs, tools, projects in store to drive performance and continuous improvements, still with focus on consumer-facing activities and having consumer-first mindset.
Manage efficiently processes in back of house (BoH) and in front of house (FoH, shopfloor) and allocate sources and team to areas accordingly to ensure store and team readiness for consumers.
Teamwork and Leadership :
Manage, lead and partner with the store team to build and role model collaborative environment by the establishment of clear shared goals, involving others in the decision-making process and building productive relationships.
Leverage available tools to manage performance of team (Mybest People Management tool), succession, recruiting, hiring and development activities, resulting in high employee engagement enabling a learn and grow culture.
Take clear accountability for training and execution of training plans in store in all designated areas, including business, operations, sales / customer service, visual merchandising, while also coordinating with back office and supportive functions that all employees are trained in respective areas using efficient tools.
Work with the District Manager Retail and Retail Trainers to effectively deliver essential sales skills and product training to support new and seasonal product / concept launches, campaigns and key commercial moments.
Ensure timely completion of all record keeping associated with applicants, new hires, payroll, performance appraisals, salary reviews, counselling, disciplinary actions and terminations.
Lead as an example of 3C’s leadership framework and coach store team on understanding behaviors of leadership framework of Confidence, Collaboration and Creativity.
Act as a brand ambassador and role model of the adidas / company brand / brands & values by partnering within local communities.
Key Relationships : Consumers
Communities, influencers, local assets.
Retail Backoffice functions
Colleagues, other Retail Store Managers
Landlords, local stakeholders (city councils etc.)
3rd parties for store activations and sport events.
Knowledge, Skills and Abilities :
Strong ability to set priorities in a high-pressure environment with tight deadlines and show the necessary resilience.
Strong leadership, interpersonal and communication skills.
Strong people management skills, role modeling of retail hero behaviors, development of store team members, helping skill up others.
Strong ability to collaborate and influence across different levels and departments
Strong ability to understand and use financial data to make decisions and influence outcomes.
Ability to use critical thinking and creative ways to solve problems.
Ability to make recommendations that effectively resolve challenging situation considering consistency with standards, practices, policies, and procedures.
Ability to respond effectively to sensitive inquiries or complaints
Comfortable with working in a matrix organization, dynamic retail environment.
Performance / results driven attitude, open to change and act as advocate for the new’, creative and collaborative mindset
Open to feedback; able to keep composure in stressful situations
Passion for adidas brand / company brands, passion for sport
Proficient with MS applications (Outlook, Excel, Word, PowerPoint) and other computer software (Internet, POS Systems, etc)
Requisite Education and Experience / Minimum Qualifications :
Retail experience, retail expert with demonstrated business management skills; preferably P&L ownership and / or execution and team leadership experience;
or Franchise business leader, or comparable business operations experience.
5 years of typical relevant work experience.
Min 2 years of retail management and leadership experience
English fluent (speaking, reading, writing) and fluency in another language is highly desirable.