Senior CRM Specialist
Kifisia, Attica, Greece
πριν από 23 ώρες


Public Group strategically invests to create an ecosystem of innovative scaleups around its Omnichannel Retail business, with the objective to provide exciting customer experiences and foster Entrepreneurship in Greece.

We bring together technology, talent & entrepreneurship to create value in the Greek market. Our role is to help our subsidiaries or investee companies grow and their founders to succeed through capital and creative synergies.

Our investment portfolio includes Public-MediaMarkt, iRepair,, PublicNEXT, Venture Friends.

LifeAtPublic #BetterEveryDay

Responsibilities :

  • Redesigns and calibrates customer strategy, to adhere to organization's strategy and industry and consumer trends
  • Designs and launches customer personalization across all touch points and customer communication channels
  • Revamps strategic segmentation, based on value and engagement
  • Enhances portfolio of microsegments, personas, and attributing
  • Cultivates the aforementioned portfolio by building thematical and program campaigns
  • Builds remarketing strategy based on automations, triggered by customer attributes, transactional and behavioral events
  • Streamlines commercial campaigning aiming to improve conversions and ROI, by boosting relevancy on customer needs and journey
  • Implements a solid contact strategy to maximize customer engagement
  • Redesigns GDPR strategy and speeds up deployment across all channels
  • Leads the transition to a new cutting-edge marketing automation and data platform
  • Manages and enriches customer base to improve customer understanding and enhance its value
  • Optimizes operations to rationalize and reduce marketing and communicational costs
  • Requirements :

  • BSc in Marketing or relevant field
  • Minimum 3 years of professional experience in a relevant role, ideally in the Retail, Telcos, Gambling, eCommerce industries
  • Experience in eCommerce, Digital Marketing, SoMe and use of Digital Channels
  • Experience in SQL and Microsoft 1BI
  • Experience in Marketing Automation platforms / CDP / Google Analytics
  • Copywriting skills
  • Excellent knowledge of MS office; especially Excel and PowerPoint
  • Excellent knowledge of the English language, both written and oral
  • Self-motivation, enthusiasm, and passion
  • Creativity and innovative thinking
  • Strong team spirit
  • Desirable Qualifications :

  • Master's degree
  • Specialized certifications in many of the following areas : CRM, Analytics, Strategy, Digital Marketing - ecommerce, SoMe, Gamification, Research (Diplomas / Courses)
  • Aesthetic and commercial perception
  • Negotiation and communication skills
  • What we offer :

  • Attractive fixed and variable salary package
  • Additional benefits
  • Excellent working environment
  • Career opportunity in a dynamically growing company
  • Αναφορά αυτής της εργασίας

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