Reports to (role)
Private Fundraising Expert for Switzerland
What we do
The International Committee of the Red Cross (ICRC) works worldwide to provide humanitarian assistance to people affected by conflict and armed violence.
We take action in response to emergencies and at the same time promote respect for international humanitarian law. We are an independent and neutral organization, and our mandate stems essentially from the Geneva Conventions of 1949.
We work closely with National Red Cross and Red Crescent Societies and with their International Federation in order to ensure a concerted, rational and rapid humanitarian response to the needs of the victims of armed conflict or any other situation of internal violence.
We direct and coordinate the international activities conducted in these situations.
The Individual Giving Manager will join a growing professional team, building on early success with private fundraising and take part to the next stage of development at ICRC.
The post holder will contribute to the increase of funds raised for the CICR from private individuals 1) by optimizing engagement of individual giving donors in Switzerland and 2) by leveraging the Direct Fundraising program in Switzerland to promote private fundraising partnerships with National Societies in other key markets.
Accountabilities & Functional responsibilities
Working closely with the entire Swiss Market team, especially the private fundraising expert, the head of the Swiss Market and expert colleagues in the foresight team, to develop long-
term sustainable strategies and plans for ICRC's fundraising and engagement with individual supporters in Switzerland.
Responsible for the management of the team in charge of the Swiss Market Indvidual giving program. Overview of the production of integrated individual giving campaigns / activities managed on a daily basis by the team, with the support of external suppliers (graphic designers, advertising agencies, printers), but also internal partners (operations, communication, accounting and purchasing, editing and translation).
Ensure that external suppliers (creative agencies, media buyers etc.) are aequately briefed and supervised.
Work closely with Communication / Public Relations and the Operations teams to create content that fits within the overall communication strategy of the ICRC, serving fundraising objectives, be it print or digital appeals and other type of communications.
Work closely with ICRC colleagues responsible of other audiences, as well as the Foresight team, to develop coherent and coordinated across audience targeting, recruitment and stewardship plans in Switzerland.
Plan and implement a program to effectively measure the performance of the Swiss Private fundraising program, coordinating communications sent within the donors database and ensuring that decisions are informed by good quality data (as well as good quality intuition), with the support of the dedicated IDC analyst.
Work closely with head and colleagues from the data unit to ensure a qualitative supporter-centric customer care programme which builds long term loyalty, commitment and value and is optimized (tools and methodology).
Promote ICRC Individual Giving program in Switzerland within REM and key departments at the ICRC, and with external partners.
Ensure that knowledge about the Swiss Fundraising Market is compiled and shared with key colleagues internally.
Cooperate with the Swiss Red Cross to share data and experiences in view of creating synergies where and when possible.
People management responsibilities
The position holder will manage the 2 individual giving team members
Certifications / Education required
University degree or advance certification in business or management, marketing or fundraising, or an equivalent combination of education or experience
Excellent command of French and English required, German an asset
Professional Experience required
At least 6-8 years of experience in Marketing or Private Individual Giving Fundraising in Switzerland
Demonstrable track record of successful direct marketing campaigns' management (creation, development,implementation)
Proven experience in print and digital production a must
Experience of working in the following areas are an asset : international humanitarian organizations the Red Cross / Red Crescent Movement international fundraising
Solid understanding and experience of fundraising principles and approach.
Fluency in French and English
German an asset
Desired profile and skills
Excellent communication, presentation and writing skills
Excellent Project Management skills and ability to work with multidisciplinary team members
Highly analytical and able to derive meaning from data
Enthusiasm, team spirit and open minded
Self starter with drive to create and develop new fundraising opportunities
Ability to work in a complex and international environment
Passion for humanitarian work and strong commitment to the mission of the ICRC
Location : Geneva
Type of contract : Open ended
Activity rate : 100%
Estimated start date : ASAP
Application deadline : 23.06.2019