Performance Marketing Specialist
ChannelVAS
Athens, Attica, Greece
πριν από 5 μέρες

Description

Do you have what it takes to join Channel VAS, the global Fin Tech leader?

Channel VAS lends more than $4.5 million USD to over 550 million people in 25 countries worldwide - and these numbers keep growing every day! We employ only the best to join our team of highly skilled professionals in our Operations Center in Greece and other countries.

We are looking for a talented, successful and creative Performance Marketing Specialist under whose guidance Channel VAS will make its entry into mobile performance marketing, required to launch new Android Apps in emerging markets.

You have the unique opportunity to put all processes and tools in place that enable you to develop strategies and run paid media campaigns successfully.

Responsibilities :

  • Map the company’s credit risk profiles and personas against the going targeting criteria and taxonomy of the mobile advertising industry
  • Design, build & execute multi-channel international paid media strategies for the company’s general lead generation and for the acquisition of Android App users
  • Deploy suite of analytics tools and platforms that monitors performance, costs and attribution
  • Achieve lowest acquisition cost and highest revenue per active app user
  • Apply the insights derived from app behavioral analytics to fine-tune audiences
  • Maintain a data-first approach through continual experimentation (a / b testing)
  • Achieve high search engine and app store visibility and ranking
  • Work closely with marketing colleagues and business owners to draw up coherent communication plans and budgets
  • Ensure that budgets, ROI and targets are adhered to
  • Continuously improve performance on key metrics by optimizing ads, conversions and keyword (SEO)
  • Required Experience & Qualifications :

  • 5 years hands-on experience in complex paid media / mobile advertising campaigns
  • Verifiable success in user acquisition / app install campaigns
  • Excellent knowledge and / or certificates of paid search, paid social, display performance campaign, SEO / SEM / ASO tools and platforms
  • Data-driven with a strong background in analytics
  • Good understanding on the socio-demographics in the global emerging markets
  • Broad experience working with and managing agencies
  • Proven track record of managing budgets and ROI focus
  • A people person who works well across multi-functional teams and who is able to convincingly sell ideas
  • Fluent in English
  • Proficiency in Excel and PowerPoint
  • Readiness to travel to emerging markets from time-to-time
  • The stamina to work long hours if the situation so requires
  • Perks :

  • Collaborative culture
  • Challenging work environment
  • Comprehensive private healthcare insurance
  • Company phone and laptop
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