Brand Manager - Electrical Engineer
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source : Careernet.gr

Brand Manager - Electrical Engineer

OtherAthens, Attica, GreeceFull time

Description

Are you an Electrical Engineering graduate, working in the marketing business for at least 2-3 years and looking for your next step in a large multinational company leader in the field of electrical and digital building infrastructures?

Then the below position might be the perfect next step for you!

Responsibilities

In this brand manager position, you will be responsible to :

  • Analyze brand positioning and consumer insights
  • Shape and communicate our vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Manage a team of marketing people working on brand initiatives
  • Lead creative development to motivate the target audience to take action
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor product distribution and consumer reactions
  • Requirements

    In order to become the brand manager we are looking for, you must have :

  • Proven working experience of 2-3 years as Brand Manager or Associate Brand Manager
  • Degree in electrical engineering is a must
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix
  • Strong analytical skills partnered with a creative mind
  • Up-to-date with latest trends and marketing best practices
  • Benefits

    If you succeed in this brand manager role, you will have :

  • Excellent remuneration package
  • Private Pension Plan
  • Training & Development
  • Laptop
  • Phone - Mobile Plan
  • Αναφορά αυτής της εργασίας
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