Senior Performance Marketing Specialist
COSMOS SPORT
Αθήνα
πριν από 6 μέρες
source : Careernet.gr

Senior Performance Marketing Specialist

Digital & EcomAthens, Attica, GreeceFull time

Description

Cosmos Sport SA is a Greek Retail company founded in September of 1982. First store opened in Heraklion-Crete and since then the network expanded 53 further physical stores, 4 retail brands (Cosmos Sport, Sneaker10, Sports Factory, Slamdunk) 4 on-line shops and thousands of happy customers.

Cosmos Sport is a constantly growing omnichannel company with a strong passion for sportswear, street style and limited items.

Our team consists of 750 highly skilled, self-motivated young people, who love sports and have a passion for innovation!

Our Digital Presence and Ecosystem is wide and one of the most distinctive in Greece, having been awarded several times in the e-Volution Awards, and Peak Performance Marketing Awards by Google.

Our team has been shortlisted 2 times in Google Premier Awards, where the Best Performance Marketing campaigns are awarded at European level! We consider ourselves as tech-driven’ and we are always passionate about making things happen’!

This is how we always and don't miss out on our .

If you love data, digital analytics, data driven results, growth hacking, and have a sky's the limit’ mindset, check this exciting new opening in our Performance Marketing Team!

We are looking for a Senior Performance Marketing Specialist based in our offices in Athens Agia Paraskevi to evolve our dynamics in Greece and Cyprus.

The role reports to the Group E-Commerce Manager.

Responsibilities

  • Lead, manage and develop a team of 2 talented performance marketing specialists.
  • Create, monitor, optimize and measure PPC campaigns in Google, Facebook, Instagram, Affiliates, and any other marketing platform and / or tool the company is using (TikTok, LinkedIn, Programmatic, Viber / SMS, Pinterest).
  • Day-to-day management of all paid media accounts including bidding, optimization, testing, department inquiries & requests, seasonal adjustments, and roll-out of new campaigns and promotions.
  • Budget forecasting and detailed reporting across all advertising platforms.
  • Research keywords and potential targeting options provided through platforms either during the reporting stage or during customer acquisition efforts.
  • Develop daily, weekly, monthly, or custom dated reports by aggregating and analyzing information from web analytics tools such as Google Analytics and Google Data Studio.
  • Provide accurate reports and analysis to company management to demonstrate effective return on advertising spend (RoAS).
  • Analyze campaigns performance and propose optimization actions.
  • Provide brief and ensure timely delivery and provide feedback on visuals delivered by Cosmos Sport creative and marketing team.
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion.
  • Freely share knowledge, insight, best practices, tactics, and ideas.
  • Ensure knowledge of the digital marketing industry is kept up to date and relevant by networking / researching / reading blogs and news sources.
  • Drive demand / increase awareness and harvest the demand, in order to achieve sales target in the most profitable way.
  • Requirements

  • Ability to manage a team and lead by example.
  • Minimum 3 years of experience in performance marketing-related positions and / or e-business, business consulting, digital marketing, e-commerce.
  • Proven experience in Programmatic Advertising, Affiliate Marketing, and Influencer Marketing.
  • Keen on Innovation and Technology.
  • Bachelor’s degree preferably in Economics, Information Technology, Engineering, Mathematics, Marketing or Statistics. Master’s is a plus.
  • Excellent knowledge of Paid Media platforms and programmatic advertising, including Google Ads, Facebook / Instagram, and LinkedIn for paid promotion, targeting, and measurement.
  • Excellent knowledge of Google Analytics.
  • Established sense of duty and ownership.
  • Fluent in Greek & English.
  • Proficiency in MS Excel, Google Sheets & PowerPoint.
  • Analytical thinking and capability to understand business requirements.
  • Ability to translate business indicators into actionable strategies.
  • Nice to have :

  • Leadership and target-oriented culture, combined with an internal urge to grow teams, and people.
  • Google Ads Certification, Facebook Blueprint Certification, and / or Google Analytics Certification.
  • Experience in Programmatic Advertising, Affiliate Marketing, and Influencer Marketing.
  • Basic HTML or any other programming language.
  • Basic knowledge of Google Tag Manager.
  • Benefits

  • Competitive remuneration package
  • Corporate Benefits program.
  • Field experience in large scale, omnichannel, multi-country campaigns.
  • Top tools and a training methodology designed to help you shine and perform the best you can.
  • Modern, fun & human-centered workplace.
  • Continuous self-development and education.
  • Work on exciting fast-growing projects.
  • In house basketball court & ping pong table.
  • At Cosmos Sport, we are committed to providing a great place to work for all of our people, without regard to race, religion, color, sex, national origin, age, sexual orientations, genders, or disability.

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