Marketing Manager Home & Hygiene South East Europe (maternity cover)
Athens, Greece
πριν από 4 μέρες

Main Purpose of the Job

The job holder leads category & brand strategy for the Home & Hygiene category in South East Europe and is responsible to articulate and execute holistic brand marketing plans (for brands such as Klinex and Cif), to ultimately deliver financial & market objectives.

Main Accountabilities

  • Leads the Integrated Business Planning process (IBP) for categories of responsibility : insight generation, priorities & objectives definition, supporting the Brand Marketing Plan.
  • Oversees the execution of the Brand Marketing Plan :
  • Overall portfolio (incl. innovation) plans.
  • Implementation of a proper product, price, place & promotion mix, to achieve market and financial objectives.
  • Continuously control the forecast & adjust the plan in response to changing conditions and priorities.
  • Coordinates the East Europe & DACH Living Hygiene platform, works with Global Brand teams, and understands regional priorities to positively affect the local business.
  • Co-leads the monthly S&OP process, responsible for annual projections & any necessary remediation actions (i.e. promotional activities, pricing actions, innovation delivery, marketing investments etc.).
  • Leads and coaches a talented team to achieve individual development plans in line with business priorities.
  • Skills Experiences - Qualifications :

  • 5 years of experience in marketing with similar scope of responsibilities
  • Strong experience in Media management (Traditional and Digital), consumer & shopper activation campaigns & product development.
  • Business ownership with self-drive to deliver results.
  • Strong analytical & strategic skills with solid financial understanding.
  • Consumer & Shopper orientation.
  • Postgraduate degree, preferably in Marketing or MBA.
  • Fluent in English.
  • High literacy in PC use (MS Office).
  • CVs will be treated in strict confidentiality.

    Candidates, who meet specified qualifications, will be contacted by e-mail or telephone.

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