About the role
Your Opportunity Trade Ambassador at Bacardi work in tight collaboration with their Regional Commercial and Brand teams.
They play a critical role in taking our great portfolio of brands to the next level by building brand awareness through advocacy sessions in their respective regions.
About You As Trade Ambassador, you will be the visible image of your brand through consumers, trade partners, and digital channels.
You will be working in collaboration with the brand marketing and sales team, you will play a critical role in spreading the brand message and developing long-lasting relationships with consumers, on-trade personnel, and distributor partners.
With a solid understanding of bar business operations, you will have credibility in your region and coach on ways of winning.
You should be extremely passionate about Bacardi brands and instilling the same passion to on-premise mixologists through various advocacy sessions.
With our Consumer at the heart, your key focus will be to :
Work closely with the on-premise team and maximize the visibility of Bacardi brands on-premise.
Develop loyalty with the trade, so they list and push Bacardi brands.
Drive bar training in relevant outlets to promote Bacardi brands and educate the on-premise on creating the perfect serve.
Identify and mentor’ bartenders to become brand champions’ for Bacardi brands, so that they promote the brand to both consumers and other bartenders.
Gain and build a reputation as the Ambassador for Bacardi brands,’ by the on-trade.
Execute consumer training program in the respective city following global guidelines.
Represent the brand in front of consumers while educating them on the brands and simple mixes.
Organize, attend & evaluate Bacardi brands on premise promotions regularly.
Report brand promotional activities (plus competitors) to the Area Manager.
Constantly monitor and assess the competitors, and the competitor’s brands in the territory and report back key findings.
Skills and Experience
The Skills & Experience needed to create your legacy
Proficient in both English & Greek language.
Strong spirits knowledge and passion for mixology.
Excellent communicator to deliver top-end performance in front of crowds.
Able to comfortably communicate to press and journalists.
Ability to manage and motivate a team of people of various cultures and level of expertise.
Strong organizational and time management skills.
Independent, self-motivated, and confident.
Willing to travel around Greece.
Globally minded and able to demonstrate cross-cultural understanding and sensitivity.
Great communication skills and gravitas with the ability to present credibly to local and global stakeholders.
Good at Multitasking & Socially engaging. We want someone who will love this job and make that clear for everyone they work with!
Someone who can create a strong positive first impression and easily form great relationships with new customers, consumers, and stakeholders.
Belonging : You have a strong capacity to create a culture of Belonging’, where people feel appreciated for who they are, what they do, and who they can become
Self-Awareness : You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
People Agility : You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
Results Agility : You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility : You can think critically to penetrate complex problems and expand the possibilities by making fresh connections.
You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
Change Agility : You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change.
You have a growth and learning mindset : ready to test, stumble, learn and apply from experience