Brand Manager Número de Empleo: 161750BR
PepsiCo, Inc.
Greece
πριν από 10 μέρες

Job Description

Behind our fantastic brands, are the talent people who are paramount to our success. We are currently recruiting for a Brand Manager to join our team in Athens, Greece.

Main Purpose :

  • Engages consumers, builds a powerful love brand and generates strong business results
  • Contributes to achieving agreed business objectives and sustainable and profitable growth of PepsiCo business
  • Co-leads the development and execution of brand(s) strategies and plans
  • Manages & develops ABMs / JBMs working on the board
  • Accountabilities :

  • Business Performance : delivers agreed volume, revenue, profit and SOM targets. Understands the business and competitive environment. Manages brand P&L.
  • Strategic Planning : contributes / leads the development of brand annual plans and budgets. Amplifies category activations.
  • Delivers brand plans through collaboration with cluster BUs and category teams.

  • Innovation : contributes / Leads the delivery of brand innovation projects.
  • Communication : executes on-time communication development. Ensures all brand communications are aligned with brand image KPIs.
  • Execution : ensures on-time and efficient brand plan execution and executes management requests on-time.
  • Relationship Management : effectively collaborates with internal stakeholders (sales, trade marketing, accounting, planning, commercialization, operations) and with external stakeholders (ATL / BTL agencies, media shops, PR agencies)
  • Qualifications / Requirements

  • Post-graduate degree, ideally with MBA
  • Min. 2 year experience as Brand Manager
  • Experience on BTL activities and events (evidence of project management skills)
  • Quantitative and qualitative initiate research (good consumer marketing knowledge)
  • Knowledge of preparation of traditional media plan and understanding of technology based media
  • P&L understanding
  • Good prioritization skills (time management)
  • Very good presentation skills
  • MS Office and Internet literate
  • Excellent knowledge of English language
  • Professional, thorough analytical business approach, good interpersonal & creative skills
  • Relocation Eligible : Not Eligible for Relocation

    Job Type : Regular

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