PeopleCert is a global leader in the certification industry. We certify professionals on highly-valued methodologies and essential business skills.
We are looking for a Digital Marketing Specialist who will be responsible for the execution of all activities related to e-
commerce and digital campaigns. The successful candidate will, among other, design, implement & monitor e-commerce campaigns according to our digital marketing strategy, in order to achieve the desired results.
If you know how to creatively use online marketing tools and if you are a Digital Marketing enthusiast, we will be glad to accept your application.
Design and implement e-commerce campaigns and initiatives to maximize ROI
Ensure all campaigns are delivered according to deadlines and meet business goals
Monitor campaigns performance and constantly strive to optimize it
Manage external agencies running digital campaigns for PeopleCert
Provide reporting and analysis on campaign results
Coordinate with internal teams (designers, copyrighters, product owners) for all tasks relevant to digital marketing initiatives
Research and implement search engine optimization recommendations
Optimize the sales funnel of PeopleCert e-commerce properties.
Bachelor’s degree in Marketing, Business Administration or similar discipline
Minimum 3 years progressive experience in online marketing, ideally in an e-commerce company
Excellent command of the English Language (Level C2). Extra languages desired
Proven hands-on experience in SEO, Google Ads campaigns in Search, Display, YouTube. Google Ads Certification in Search Advertising is required.
More Google certifications are a plus
Experience in managing Facebook Ads accounts and programmatic media buying
Expert in website analytics platforms (eg. Google Analytics), using advanced tools like Segments, Goals, Funnels and Attribution modeling.
Google Analytics certification, past work on Conversion Optimization Projects and knowledge of CRO Platforms are a plus
Highly proficient in Google Data Studio and Google Tag Manager , spreadsheet apps. Knowledge of HTML, CSS, JS is a big plus
Excellent interpersonal, verbal, and written communication skills
Well organized, self-driven, flexible and able to work in a high-volume, fast-paced and deadline-driven environment
Work in an international, dynamic and fun environment
Huge learning experiences in using best practices and cutting-edge technologies