Digital Marketing Specialist
PEOPLECERT
Athens, Attica, Greece
πριν από 3 μέρες

Description

PeopleCert is a global leader in the certification industry. We certify professionals on highly-valued methodologies and essential business skills.

We are looking for a Digital Marketing Specialist who will be responsible for the execution of all activities related to e-

commerce and digital campaigns. The successful candidate will, among other, design, implement & monitor e-commerce campaigns according to our digital marketing strategy, in order to achieve the desired results.

If you know how to creatively use online marketing tools and if you are a Digital Marketing enthusiast, we will be glad to accept your application.

RESPONSIBILITIES

  • Design and implement e-commerce campaigns and initiatives to maximize ROI
  • Ensure all campaigns are delivered according to deadlines and meet business goals
  • Monitor campaigns performance and constantly strive to optimize it
  • Manage external agencies running digital campaigns for PeopleCert
  • Provide reporting and analysis on campaign results
  • Coordinate with internal teams (designers, copyrighters, product owners) for all tasks relevant to digital marketing initiatives
  • Research and implement search engine optimization recommendations
  • Optimize the sales funnel of PeopleCert e-commerce properties.
  • Requirements

  • Bachelor’s degree in Marketing, Business Administration or similar discipline
  • Minimum 3 years progressive experience in online marketing, ideally in an e-commerce company
  • Excellent command of the English Language (Level C2). Extra languages desired
  • Proven hands-on experience in SEO, Google Ads campaigns in Search, Display, YouTube. Google Ads Certification in Search Advertising is required.
  • More Google certifications are a plus

  • Experience in managing Facebook Ads accounts and programmatic media buying
  • Expert in website analytics platforms (eg. Google Analytics), using advanced tools like Segments, Goals, Funnels and Attribution modeling.
  • Google Analytics certification, past work on Conversion Optimization Projects and knowledge of CRO Platforms are a plus

  • Highly proficient in Google Data Studio and Google Tag Manager , spreadsheet apps. Knowledge of HTML, CSS, JS is a big plus
  • Excellent interpersonal, verbal, and written communication skills
  • Well organized, self-driven, flexible and able to work in a high-volume, fast-paced and deadline-driven environment
  • Benefits

  • Work in an international, dynamic and fun environment
  • Huge learning experiences in using best practices and cutting-edge technologies
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