Job Description Summary
The Global Product Marketing Manager role drives marketing strategy and execution of marketing programs for oncology products with strategic, creative and analytical capabilities.
This includes marketing strategy development, marketing planning and campaign development, multi-channel execution and campaign measurement.
Critical to success are emphasis on market and customer insight to bring external thinking to marketing and product programs, strong cross-functional collaboration and leadership to drive stakeholder understanding & engagement on marketing programs and deep partnership with regional Field Marketing teams for effective program execution.
GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter.
Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
Develop marketing strategy and positioning based on deep customer and market insight and in line with overall Pharmaceutical Diagnostics strategy and the global product strategy
Develop and maintain deep disease and domain expertise that enables effective marketing of the product portfolio in the context of oncology clinical care pathways, bringing prior experience from within the oncology domain
Brand management 360 responsibilities : marketing planning, agency interface, cross-functional team co-ordination, execution planning and implementation
Build working processes and relationships with regional Field Marketing, Regulatory Affairs, Medical Affairs, Legal and Compliance teams for strategic understanding and partnership in driving effective and efficient programs
Develop and execute priority campaigns and drive implementation and measurement with regional Field Marketing teams
Develop multi-channel marketing programs (non-branded / disease awareness, branded, educational), execute and measure through optimal channels working with advertising & promotion partners and regional marketing teams
Develop advocacy programs and network across Key Opinion Leaders, Patient Associations, Societies and other influencers
Global new product launch planning, including execution and roll-out, covering for example, launch marketing plan, launch toolkit, alignment with regional teams and measurement of success versus the original business case
Qualifications and experience
Significant experience in marketing, product marketing or related field
Healthcare and pharmaceutical product / industry acumen, preferably in diagnostics, pharmaceuticals, imaging agents. Familiar with healthcare compliance landscape and promotional guidelines (eg ABPI, FDA guidance)
Experience in oncology (understanding of care pathways) and interest in continued learning within this rapidly evolving care area with developing technological innovations
MBA or advanced degree
Experience in developing and implementing global or multi-regional marketing programs and brand positioning development
Experience in healthcare / pharmaceutical brand campaigns including hands-on multi-channel and digital campaign design and implementation
A good level of English and a valid work permit.
Inclusion and Diversity
GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
deliver with focus, and drive ownership always with unyielding integrity.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities.
Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
Relocation Assistance Provided : No