Purpose & Overall Relevance for the Organization :
Drive & ensure cross category business & brand success through the development & execution of an optimal go-to-market plan, within the strategic (commercial & marketing) framework set by Europe & Cluster GM.
Key Responsibilities :
Create, lead & execute the
cross category cluster GTM plan :
Delivering across KPIs, based on BU Europe brief.
Support the team to drive the category Master group
Own cross category cluster IBP marketing view
Brief, feedback BU Europe on cluster needs (products, local range, SMUs, FCT, price, segmentation, mark-up )
Tailor & execute Europe category plan (distribution, enablers, tools, etc.)
Precise with local sales team, category champions the channel assortments for respective category : range plans, volume plan, in season trading
Ensure cross category definition of local allocation split by Europe by channel, account and doors in collaboration with team & sales.
Manage execution & implementation of segmentation topics within cluster based on Global & European framework (e.g. destination doors, MRA group accounts list)
Deliver GTM process requirements : 1. Order samples in alignment with Europe, 2. Own Showroom concept following strategy & guidelines, 3.
Use or tailor Europe sell-in tools, 4. Ensure local system maintenance
Drive the definition & execution of local GTM plan from the handover to SMM including previews & prelines. Ensure a smooth interaction process with key customers.
maintain & provide regular cross category analytics thru Europe or local reports (sell-through, orderbook, market share, etc.
to contribute to strategic planning and measure efficiency & commercial success
Be ambassador of the GTM team within the cluster and towards Europe :
Be the lead marketing point of contact internally & externally for strategic planning, cross category GTM topics and GTM process.
Closely cooperate with sales, brand & omnichannel management to define & execute a fully aligned cross category, cluster GTM plan.
Coordinate the cross category seasonal Inputs approach into Europe, raising consumer, business & brand needs & opportunities for the cluster, relying on market analytics and business case approach.
Collaborate regularly with Europe to identify business opportunities in the cluster and to maximize consumer satisfaction, net sales and profitability (within EUROPE and CLUSTER strategic parameters)
Own the execution of the GTM process locally in collaboration with MOPS Europe & local sales organization.
Execute and manage the cluster GTM process from the handover to sales launch including previews & preline process. Ensuring smooth key customers interaction process.
Manage direct reports and team members
ensuring a high performance work culture
Mentor and develop team members.
Key Relationships : Cluster SLT
Europe Brands : Business Units, MOPS, Merchandising
Europe Functions : Finance / Demand Planning, Business Development
Knowledge, Skills and Abilities :
Pro- active (engaging & impact-oriented) mindset, ability to think end-to-end
Ability to work in a fast-paced environment with different international cultures
Business mindset : Very good numerical and analytical skills, experience in finance
High influencing skills and ability to make fact based decisions
Good communication (both written and verbal) and facilitation skills (small and large groups) especially when interacting with different levels of business
Manager with advanced cross functional marketing knowledge and market experience in sport and / or fashion / lifestyle categories.
Consumer-focused with deep product and range understanding with an excellent understanding of balancing brand and commercial aspects to build channel specific GTM solutions.
Strong organizational skills
Passionate about sports, preferably BU specific with knowledge of the sport.
Requisite Education and Experience / Minimum Qualifications :
University degree in business, ideally with marketing and sales focus or equivalent professional experience
6-8 years of Category Management / Ranging / Merchandising Experience, cross-functional marketing and / or sales experience
3+ years leadership experience
Fluent in English (writing and verbal)