Βeat is a mobile app that transforms the way people move in their cities. Tap a button on your smartphone and you get a ride in just a few minutes.
Beat’s mission is to become part of people’s everyday life by making transportation more affordable, convenient, efficient and safe, while providing enormous economic opportunities to thousands of people who wish to earn extra income as drivers.
Beat is part of the FREE NOW group, the ride-hailing joint venture of BMW and Daimler. The app was founded in Athens, Greece, starting its life as TaxiBeat .
Within 3 years of operations in the Greek capital, Beat extended its service in Latin America, starting from Peru. Today, it’s the fastest growing ride-hailing service in this region, serving millions of rides every day.
Beat is currently available in Greece, Peru, Chile, Colombia and Mexico and has a Tech Innovation and Engineering Hub in the Netherlands.
About the role
We're looking for a CRM Manager to lead the CRM efforts using a creative approach to secure and manage target audiences, while delivering outstanding campaigns.
You will be responsible for the impact of the communications that provide users with content and information that retains and builds local relationships via email, SMS, push notifications and in-app messaging.
You will work on all user lifecycle stages, starting from their first download through churn. You will be creating new paths together with a great team of hackers and hustlers in a fast paced, growth-oriented environment.
What you'll do day in day out :
Scale your team by attracting, training, and retaining top CRM talent and implementing optimal team structures to support your business goals
Define our best in class implementation of CRM strategy via intelligent, data-driven testing, design, and channel-mix optimization
Own the business impact that CRM drives at your user stage
Ensure healthy collaboration across business leaders and teams, including BI, Digital Media, Promotions and Incentives to empower CRM’s impact and growth
Oversee the implementation of industry leading integrations and partnershipσ to support CRM
What you need to have :
Minimum 3 years of experience with CRM or Marketing / Growth Analytics
Excellent team-building ability : experience in managing teams and a record of cultivating and retaining top talent
Extraordinary communicator mindset, thriving in a collaborative environment
Data-driven personality with willingness to take calculated risks
Experience with CRM strategy and tools, particularly for mobile apps
Strong familiarity and passion for customer relationship management and marketing
Strong familiarity with email marketing best practices, requirements and creative process
Experience with A / B testing
Experience in analysing engagement campaigns and developing cohesive conclusions based on data
An entrepreneurial spirit / attitude ready to seize opportunities to make an impact without needing to be told
What's in it for you :
Competitive full-time salary
Private Health Coverage on the Company’s group program.
Beat rides-travel in our city for free, at the tap of a button.
Breakfast, high-quality daily lunch on a very low cost, fruit and snacks all day long
Flexible working hours, top Line tools, Spanish Lessons
Opportunities to participate in cutting-edge training and conferences of your choice in Greece and abroad
A great opportunity to grow and work with the most amazing people in the industry.
Being part of an environment that offers challenging goals, autonomy and mentoring, which creates incredible opportunities, both for you and the company.
As part of our dedication to the diversity of our workforce, Beat is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, disability, sexual orientation, gender identity, or religion.