Online Acquisition & Marketing Specialist
ΟΠΑΠ Α.Ε.
Athens, Attica, Greece
πριν από 4 μέρες

About Us :

OPAP is the top gaming company in Greece and among the most recognized ones in its sector worldwide. For our 2020 Vision, we aim at establishing OPAP as a world-

class entertainment and gaming company, having long-term strategic priorities focus on the customers, on the people, on the network, on the products and on the digital-

technological capabilities. We are currently a highly esteemed employer, offering career opportunities and a unique work experience to exceptional professionals and talented young people, through our dynamic Selection & Recruitment Program as well as our Internship / Graduate Programs.

Our main objective is to develop a high-performing Team by attracting new talents, as well as developing and creating stronger bonds between our people.

Online Acquisition & Marketing Specialist

So what’s the challenge

The Online Acquisition & Marketing Specialist will support, execute and analyze the customer acquisition activity for both sports betting & numeric products across all offline and online channels contributing to the rapid growth of the online business within the OPAP Group.

Your day to day will include :

  • Provides support and excellent execution to all tasks related with the implementation of the customer acquisition strategy.
  • Manages the briefing process and delivery of all creative required for digital acquisition campaigns.
  • Analyzes data to prepare performance metrics reports for all acquisition channels including retail and offline
  • Supports the execution of effective performance campaigns in search, Facebook, display and programmatic
  • Conducts research, provides insight and makes suggestions concerning the best possible campaign optimization practices.
  • Manages and coordinates external agencies and the internal team on a daily basis providing hands on execution of campaigns where required.
  • Works closely with all related cross functional teams in order to support the implementation of business and product strategy.
  • Assesses all online and offline acquisition’s channels and provides relevant reports in order to ensure their alignment with the core brand values.
  • Supports the affiliate management team and retail in developing effective strategies for acquisition.
  • What you need to succeed :

  • BSc in Marketing, Business Analysis, Computer science or related field. MSc degree is preferable
  • 3+ years’ professional experience in a customer acquisition role or in similar digital marketing / quantitative field.
  • Relevant experience in the industry will be considered a plus

  • Strong understanding of all online acquisition channels (Affiliation, PPC, Display, SEO & social media advertising)
  • Understanding of market rates for conversions, CPAs and LTVs within the online gaming industry will be considered an asset
  • Experienced in planning and executing successful mobile acquisition campaigns
  • Experienced in the process of delivering assets for digital campaigns
  • Understanding of OPAP products will be considered an asset.
  • Strong data analysis skills
  • Excellent organizational skills, ability to prioritize work activities and adapt in changing conditions
  • Team player with excellent interpersonal skills and able to collaborate effectively with a diverse group of people
  • Attention to detail and focus on quality
  • Confident and ambitious with a can-do attitude
  • Excellent written and verbal communications skills in both Greek and English
  • Experienced user of Microsoft Office and advanced user of Microsoft Excel
  • Fullfilled military obligations (for male candidates)
  • What we offer to our candidates :

  • Opportunity to work with #dynamic people full of #passion #integrity & #fun
  • Modern & award winning workplace environment
  • Competitive compensation package
  • Competencies’ & Career Development opportunities
  • Private health coverage
  • OPAP Group is an equal opportunity employer

    Does this sound like you? If yes, we would love to meet you!

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