About Us :
OPAP is the top gaming company in Greece and among the most recognized ones in its sector worldwide. For our 2020 Vision, we aim at establishing OPAP as a world-
class entertainment and gaming company, having long-term strategic priorities focus on the customers, on the people, on the network, on the products and on the digital-
technological capabilities. We are currently a highly esteemed employer, offering career opportunities and a unique work experience to exceptional professionals and talented young people, through our dynamic Selection & Recruitment Program as well as our Internship / Graduate Programs.
Our main objective is to develop a high-performing Team by attracting new talents, as well as developing and creating stronger bonds between our people.
Online Acquisition & Marketing Specialist
So what’s the challenge
The Online Acquisition & Marketing Specialist will support, execute and analyze the customer acquisition activity for both sports betting & numeric products across all offline and online channels contributing to the rapid growth of the online business within the OPAP Group.
Your day to day will include :
Provides support and excellent execution to all tasks related with the implementation of the customer acquisition strategy.
Manages the briefing process and delivery of all creative required for digital acquisition campaigns.
Analyzes data to prepare performance metrics reports for all acquisition channels including retail and offline
Supports the execution of effective performance campaigns in search, Facebook, display and programmatic
Conducts research, provides insight and makes suggestions concerning the best possible campaign optimization practices.
Manages and coordinates external agencies and the internal team on a daily basis providing hands on execution of campaigns where required.
Works closely with all related cross functional teams in order to support the implementation of business and product strategy.
Assesses all online and offline acquisition’s channels and provides relevant reports in order to ensure their alignment with the core brand values.
Supports the affiliate management team and retail in developing effective strategies for acquisition.
What you need to succeed :
BSc in Marketing, Business Analysis, Computer science or related field. MSc degree is preferable
3+ years’ professional experience in a customer acquisition role or in similar digital marketing / quantitative field.
Relevant experience in the industry will be considered a plus
Strong understanding of all online acquisition channels (Affiliation, PPC, Display, SEO & social media advertising)
Understanding of market rates for conversions, CPAs and LTVs within the online gaming industry will be considered an asset
Experienced in planning and executing successful mobile acquisition campaigns
Experienced in the process of delivering assets for digital campaigns
Understanding of OPAP products will be considered an asset.
Strong data analysis skills
Excellent organizational skills, ability to prioritize work activities and adapt in changing conditions
Team player with excellent interpersonal skills and able to collaborate effectively with a diverse group of people
Attention to detail and focus on quality
Confident and ambitious with a can-do attitude
Excellent written and verbal communications skills in both Greek and English
Experienced user of Microsoft Office and advanced user of Microsoft Excel
Fullfilled military obligations (for male candidates)
What we offer to our candidates :
Opportunity to work with #dynamic people full of #passion #integrity & #fun
Modern & award winning workplace environment
Competitive compensation package
Competencies’ & Career Development opportunities
Private health coverage
OPAP Group is an equal opportunity employer
Does this sound like you? If yes, we would love to meet you!