Product Marketing Manager, Consumer Marketing
Google
Athens, Greece
πριν από 5 μέρες

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey.

From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base.

This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more.

In this role, you'll be involved with product marketing strategy from beginning to end.

As a Product Marketing Manager, you will be responsible for launching and growing key products and platforms, including Google Pay, Search, Android, and Chrome in Central Eastern Europe.

You will work closely with our cross-functional product team, country, regional, and global marketing team to build user strategy, execute high impact campaigns, and track results.

You will also work with external partners, including original equipment manufacturers (OEM), carrier and retail partners to lead co-marketing campaigns to drive business and branding across the region.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways.

Our job is to demonstrate how Google's products solve the world's problems from the everyday to the epic, from the mundane to the monumental.

And we approach marketing in a way that only Google can changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

  • Lead the development and execution of the Android and Chromebooks marketing strategy for the region. Plan and execute co-marketing campaigns with Carrier and OEMs.
  • Drive Google Pay marketing, planning and executing marketing activities to drive usage growth.
  • Be the voice of users in the region, showcasing the unique market nuances and advocating for product excellence.
  • Set and manage cross-product co-marketing budgets, identify new opportunities and manage external partners, vendors, and agencies.
  • Represent local Marketing and effectively work with a large group of stakeholders effectively across regional and global Marketing, PR, and Partnerships.
  • Minimum qualifications :

  • Bachelor's degree or equivalent practical experience.
  • Experience in either Business-to-Business (B2B) or Business-to-Consumer (B2C) marketing.
  • Ability to speak and write in English and one or more of the following fluently : Polish, Greek, and / or Czech.
  • Preferred qualifications :

  • Experience in mobile industry and / or marketing, within a consumer technology company.
  • Experience of clearly communicating to convey strategy, handle objections, and work collaboratively with a variety of teams.
  • Experience with strategic and tactical marketing.
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