Retail CRM Specialist
ΟΠΑΠ Α.Ε.
Athens, Attica, Greece
πριν από 2 μέρες

About Us :

OPAP is the top gaming company in Greece and among the most recognized ones in its sector worldwide. Our aim is to establish OPAP as a world-class entertainment and gaming company, having long-term strategic priorities focus on the customers, on the people, on the network, on the products and on the digital-technological capabilities.

We are currently a highly esteemed employer, offering career opportunities and a unique work experience to exceptional professionals and talented young people, through our dynamic Selection & Recruitment Program as well as our Internship / Graduate Programs.

Our main objective is to develop a high-performing Team by attracting new talents, as well as developing and creating stronger bonds between our people.

So what’s the challenge

The Retail CRM Specialist focuses on the design & implementation of CBM activities that will increase retail players’ value.

The role’s supports the delivery of the most suitable product proposition on each player and the increase of commercial KPIs related with players’ activity and profitability.

Your day to day will include :

  • Calibrating the Retail CBM tactics across all customer stages (i.e. Onboarding, Conversion, Retention) to achieve the Retail CBM targets, while delivering an unmatched customer experience
  • Liaising with Sales, Product and Operations Teams to design monthly campaign calendar
  • Collaborating with Loyalty manager to conclude and design the implementation of OPAP Loyalty campaigns aiming to increase the engagement & value of OPAPP users
  • Driving the creation of new CBM communications messages and leads the approval process internally (Legal and Regulatory team) and externally (Hellenic Gaming Commission) prior to the launch of any communication
  • Monitoring the campaigns roll-out and execution performance and introduces initiatives that will further boost campaigns performance considering business and / or campaigns performance
  • Implementing CBM campaigns (universal & targeted) and allocating relevant budget while insuring that this is according to the CBM plan
  • Monitoring per segment performance, analyzing, reporting and proposing improvements
  • Enriching CBM enablers (i.e. communication capabilities, offers & CBM automation) that are required to further boost CBM performance and increase players’ engagement
  • Reporting campaigns’ performance to senior stakeholders on a regular basis
  • Managing Play Games and OPAPAPP CBM customers journeys (New & Existing) to deliver commercial KPIs
  • What you need to succeed :

  • BSc Degree in Business Administration, Marketing, Statistics, Engineering or other relevant field. MSc degree is preferable
  • 6+ years’ of working experience in a CRM team within a fast paced organization
  • Understanding of Magic Quadrant Campaign Management tools (IBM Silver-pop, Optimove, Oracle Responsys, etc.) and Salesforce campaigning experience is essential
  • Understanding of sophisticated customer segmentation & experience on using campaign & business performance data
  • Strategic thinking; ability to turn consumer behavior data into effective CBM strategies & campaigns
  • Solid analytical and numerical skills; ability to combine various inputs and take fast decisions
  • Experienced in A / B testing
  • Solid interpersonal skills so as to integrate & build strong working relationships across functional teams
  • Excellent attention to detail and ability to act with accuracy in a fast paced environment
  • Excellent communication skills both in Greek and English languages (oral and written)
  • Fulfilled military service obligation (for male candidates)
  • What we offer to our candidates :

  • Opportunity to work with #dynamic people full of #passion #integrity & #fun
  • Modern & award winning workplace environment
  • Competitive compensation package
  • Competencies’ & Career Development opportunities
  • Private health coverage
  • OPAP Group is an equal opportunity employer

    Does this sound like you? If yes, we would love to meet you!

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