A Digital Product Designer is an expert in design patterns who is responsible for
Conduct user research and deliver design decisions
Ensure digital products are designed to solve a core customer need or a problem
Constantly seek feedback from users and stakeholders and from fellow design peers and iterate and evolve the design based on the analysis of their input over time.
Ensure that digital services provide great experiences, are intuitive to use and learn and visually appealing, and they provide outstanding value to the users.
Digital Product Designers are important members of the Balanced teams; small autonomous cross-functional teams working in short cycles on relatively small tasks and getting continuous feedback from the ultimate customer or end user.
Advanced Design skills
Apply design thinking principles, methodology and practice to deliver value in the form of incremental design decisions along the way
Able to lead and apply successfully various UX methods; personas, user journeys, field observations, etc. .
Deliver design decisions in many forms such as a conversation, sketch, whiteboard session, from Low fidelity wireframes to HiFi mockups using relevant graphical and prototyping tools; Figma
Understand users in order to define solutions that are useful, usable, and desirable.
Generate digital product design input to the software developers for different devices (desktop, mobile, etc.)
Execute ideation workshops, establish concept designs and ideas
Develop methodology and tools related to the product design process
Cloud based software architecture and solutions
Agile, lean philosophies and methods
Good Interpersonal & team collaboration skills
Excellent listening skills
Lead design work in the balanced teams
Team player; create design as a part of a mixed cross-functional team.
Coach other designers, proactively share knowledge.
Advanced communication & negotiation skills :
Adaptive behavior in shifting context and settings
Coaching users and stakeholders to reveal true needs
Structure information and effectively communicating insights
Deliver clear and concise presentations from design works
Be a change advocate by identifying areas of opportunity and proactively promoting improved solutions