Trade Marketing Manager GCM
Thorntons
Athens, A1, GR
πριν από 5 μέρες

Commercial Strategy and Argumentations

  • Contributes in developing the overall channel and client strategy in terms of sell-in, promo, secondary placements, distribution and shelf placements in coherence with the brand strategy.
  • Elaborates guidelines about channel & client priorities in cooperation with marketing and sales.
  • Keeps accurate & updated Activity Grid and ensures the elaboration of the annual promo calendar by brand and channel.
  • Monitors the Distributors ' calendar of activities for clients.
  • Provides feedback to sales and marketing team on the success of sales promotions.
  • Coordinates the elaboration of commercial argumentations to support KAM's on yearly / session / specific negotiations with customers.
  • Prepares the merchandising guidelines to share with the distributors.

    Customer / Channel Plan Elaboration & Tracking

  • Controls the activity implementation.
  • Set-up and analysis of KPIs about customers / channels performance.
  • In-stores Plans and implementation

  • Planning of activities (secondary, tailor-made, hostess) and materials at POS level.
  • Monitors, reports and presents executions via store-check, MDA reporting, quantitive and qualitative information gathered from Sales.
  • Evaluates finalized implementations by collecting structured feedback from other departments.
  • Prepares regular analysis and presentation about execution and results of activities.
  • Budget Planning / Monitoring / Control

  • Leads the volume planning of budget in coordination with marketing and sales. Prepares BDG ensuring the highest cost efficiency.
  • Monthly update of spending and results.
  • Manages Trade Marketing budget efficiently & ensure cost policies are applied having in mind optimization between quality & price.
  • Governance and commercial procedure

  • Monitors the compliance of the BU to the Group Commercial Policy.
  • Interfaces sales, marketing, and SCI to ensure that contracts are in accordance to the Group policies.
  • Supervises the BU internal commercial procedures proposing new ones in line with Group guidelines when needed.
  • People Management

  • Direct management of a two-person Trade Marketing Team and functional supervision of a colleague in demand planning.
  • Who we are looking for :

    Knowledge, Skills and Experience

  • Bachelors’ degree in Economics or related field.
  • Skilled use all the Microsoft Office Programs.
  • Minimum 5 years of proven experience in Brand Management or Trade Marketing department with focus on shopper marketing and channel / client performance analysis or sales position preferably KAM or sales manager.
  • Proven experience of having managed a team.
  • Good command of English and Greek.
  • SAP Knowledge - advantage.
  • Competencies

  • Ability to manage and prioritize multiple projects within scheduled timelines.
  • High flexibility and result orientation.
  • Strong communication and presentation skills.
  • Developed analytical skills.
  • People management skills.
  • Capabilities to influence key functions & stakeholder.
  • Project management skills.
  • Proactive attitude.
  • Excellent team working skills.
  • Αναφορά αυτής της εργασίας
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