Purpose & Overall Relevance for the Organization :
Lead brand communications for adidas Brand campaigns and selected cross-category campaigns and plan effective implementation of the communication strategy throughout the market in order to build brand and drive brand momentum in the market.
Key Responsibilities :
Develop and Manage market category activation plans landing holistic and EU consistent campaigns across all communication channels (comms, PR, digital, event) in collaboration with BU teams.
Ensure all consumer touch points (comms, channel mkg, sport marketing, key city activation) are in alignment with market specifics
Feed in category communication plans & brief agencies to guarantee executional excellence
Drive and manage development of market specific initiatives in close collaboration with Global and EU BUs.
Manage local MWB in accordance with the market strategic activation plan.
Drive analysis of performance of key campaigns
Ensure all brand marketing tactics live up to brand standards, meet KPI’s and are on-budget / on-time
Manage annual market specific digital marketing calendar for respective area of responsibility in cooperation with BU and Newsroom and ensure activities are included in the Brand Communications marketing calendar.
Drive in cross category concept sell-in marketing plan coordination and consolidation.
Knowledge, Skills and Experience :
Experience in brand marketing and / or sales (sporting goods industry preferred)
Project management experience
Advanced user of MS Office suite of products
Consumer and customer-minded brand builder and implementation driven personality
Experience with digital production process and technical nature of developing digital marketing initiatives.
Requisite Education and Experience / Minimum Qualifications :
University degree in Business or equivalent professional experience, ideally in Sales and / or Marketing
4+ years of Marketing and / or communication experience
Fluent in English
At adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game.
We foster the athlete s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture the 3Cs : CONFIDENCE, COLLABORATION and CREATIVITY.
CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers.
But we are willing to take risks, we try new things. And if we fail, then this is part of our learning it helps us improve.
COLLABORATION . Every elite athlete relies on partners : coaches, teammates, and nutritionists. We, too, know that we are stronger together.
Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.
Being the best sports company in the world takes CREATIVITY . No great athlete succeeds by copying their predecessors’ training plans and strategies.
We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees.
We are an Equal Opportunity Employer.