Marketing Research Specialist
Job Purpose :
We are currently looking to recruit a Marketing Research Executive. The purpose of the role is to support the execution of targeted marketing campaigns through data, research and intelligence.
The role requires a highly energetic self-starter who, in addition to executing strongly, provides new ideas on how we can improve our strategic marketing programs.
Responsibilities and Accountabilities :
Carry out in-depth industry, company and competitive research;
Produce high-quality, 360 degree research reports on target accounts, markets etc. covering financial and non-financial data;
Analyse data collected through various research methodologies to deliver actionable insights that drive marketing and sales decisions;
Develop marketing action plans to target key accounts;
Track and maintain dashboards to report on marketing activities;
Liaise with the sales and regional teams to understand sales opportunities, propose ideas to accelerate them and support execution of ideas;
Create awareness within the marketing team by sharing best practices globally;
Generate fresh ideas and tactics to help accelerate the pipeline;
Introduce tools and processes to automate research processes and data mining;
Other ad hoc duties and projects as required.
Skills, experience and qualifications required :
Bachelors / Masters University degree in English;
1-2 years’ experience working in a corporate environment, preferably in marketing or research fields;
Highly organised, methodical and self-motivated;
Strong attention to detail;
Strong MS Office skills;
Strong presentation, communication, organisation, multitasking, and time management skills;
Experience in using Salesforce and understanding of database / CRM desired;
Ability to work in a fast-paced team with minimum supervision;
Excellent verbal and written communication skills;
Strong and proven ability to inspire and generate passion for projects;
Systematic approach to sharing knowledge and best practices across a global team;
Proficiency in written Spanish / Portuguese / French / German desirable.