Where he / she reports & main responsibilities : Assist the digital marketing team with execution and optimization of paid search, display / affiliate campaigns and content marketing to boost acquisition, brand awareness, traffic generation, and conversion metrics.
He / She will report directly to the Account Manager or the Digital Marketing Manager
Consultation : Provide expert consultation to customers of the company, helping them to make the most out of the digital tools available and used by the company
Serve as direct point of contact for performance, insights, and strategy
Media Ads : Develop, schedule & optimize ads across all the main digital channels such as Google Search / Display, Facebook, Instagram, Youtube, Twitter & Linkedin.
In addition, he / she will contribute to the build of the annual advertising plan for each client, find & use potential target options and develop ad copy strategies
Performance : Demonstrate finely-tuned performance marketing skills including : bid management, keyword research / development, ad copy creation, campaign performance tracking and reporting
Content Marketing : Develop, schedule and upload social media content (facebook, instagram, twitter & linkedin) according to the monthly content plan for each client.
In addition, he / she will be involved in the visual briefs / debriefs with the graphic designers of the appropriate project.
Reporting : Develop customer reports by aggregating and analyzing information from web analytics tools and Data Studio.
Provide accurate reports and analysis to clients and company management to demonstrate effective return on advertising spend (RoAS)
Self-Driven : Freely share knowledge, insights, best practices, tactics, and ideas across her / his team. Be motivated to ensure that knowledge of the digital marketing industry is kept up to date with a research & development attitude
Team Work : Demonstrate a cooperative spirit and contribute to a positive working environment. Understand the importance of achieving team goals & cooperate with different people and level of seniority
Main KPIs : Reach the goals of each client (performance & branding goals), create high-quality deliverables (reports, ad execution & copies, marketing plans, etc.
suggest creative & new ideas of advertising and ensure a good task / time management