Digital Marketing Specialist
MarineTraffic
Athens, Attica, Greece
πριν από 3 μέρες

Description

We are a growing group of just over 100 talented people, spread over three continents and united by one common mission : To increase efficiency in shipping through data-

driven decisions and transparency.

Being at the forefront of a movement that's leading to a new digital era for shipping, we continuously set ambitious goals that often produce complex challenges and drive us to constantly innovate.

Each day at MarineTraffic presents numerous opportunities to develop skills, share knowledge and have fun. We are an equal opportunity employer that celebrates diversity and is committed to creating an inclusive environment for all employees, one that is fair and honest, and gives our people the confidence to be bold, to try new things and to grow.

We are looking for a Digital Marketing Specialist who will support our growth by developing & testing new keywords, testing and optimising ad copies, as well as managing our paid advertising programs.

Reporting to the Senior Demand Generation Manager, he / she will directly impact website traffic, leads and new business generated from both organic & paid search as well as other paid advertising channels.

Here is what you would expect to focus on :

  • Plan, optimise and implement paid search & other paid advertising campaigns that will increase traffic to MarineTraffic website, blog and resources, continuously optimizing on acceptable CPAs
  • Test and optimise ad and landing page copy for all paid campaigns
  • Own our rank in SERP for all relevant searches
  • Perform ongoing keyword research and provide actionable recommendations for organic SEO success
  • Work with content team to drive SEO in content creation, including content gaps and content optimisation for targeted keywords
  • Generate detailed reporting for all managed channels and campaigns
  • Assist in ongoing optimisation campaigns
  • Requirements

  • Ultra hands-on, can-do attitude
  • 1-2 years of experience successfully running PPC campaigns
  • Natural aptitude for all-things-SEO
  • Proven experience with analytics (Google Analytics, Tag Manager) and SEO tools (AHrefs, SEMrush, Majestic SEO or others).
  • Extremely data-driven with strong excel proficiencies and an aptitude for pivot tables
  • Experience working with content marketers and providing guidance to them about search will be considered as a plus
  • Google Analytics or Adwords certification will be considered as a plus
  • HubSpot working experience will be considered as a plus
  • Benefits

  • Work in a learning organisation and thriving startup culture
  • Address with our solutions the global Shipping Industry client base
  • Competitive renumeration package
  • Huge room for creativity and innovation
  • Pleasant and fun working environment
  • Private medical insurance
  • If you’ve read the description carefully and feel you are a genuine fit for this role, which is both challenging and fun, we would like to hear from you.

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