The company :
Fairplay Group Marketing & Business Services is a Company formulated in Greece to respond to the sophisticated demand of primarily international corporates, who seek expert advice and the means to implement their business objectives by means of ROI intensive, full-
service and sustainable solutions.
As delivering value on multiple and diversified levels is an expanding market need, hence we proceed with seeking professionals to assist our further expansion.
Our mission is to enable our clients become leaders in their particular fields.
Our Services are delivered on demand by highly skilled and established professionals.
Our people have an extensive global footprint and are well-versed in a range of disciplines, such as Law, Advanced Mathematics, Information Technology, Banking, Marketing, Advertising, Reputation & Communications.
We combine young talent with established caliber in an equal opportunity environment, where implementation effectiveness comes first.
We are committed to helping our clients grow their business by building a strong business case in their market of concern.
We do that by advising on critical decisions and by offering professional marketing, communication and customer service facilities according to client long and short time objectives.
Job brief :
Our firm is looking for a professional to fill the role of Marketing Specialist. The Marketing Specialist will be responsible for executing effective marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign and developing our lead generation programs.
A Marketing Specialist will be researching and analyzing demographics, pricing schedules, market trends, competitor products, and other information relevant to the company’s marketing objectives.
He / she will be using marketing expertise to help direct strategy and planning for promotional materials, sales tactics, and other department activities.
The successful candidate will play an integral role in building and engaging the company’s customer base, and creating effective strategies that will promote the long-
term growth of our firm.
Specific skills / responsibiliities :
Researches and analyses a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data
Develops new marketing strategies and campaigns based on detailed analysis of market forces
Works with creative teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials
Identifies the appropriate media channels where each product or service's marketing materials can be delivered to the public
Acts as a go-to resource for up-to-date, accurate research and market information
Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback
Reports findings and results to upper management and executives
Create and execute lead generation programs
Ensure creative marketing materials undergo regular review and adhere to brand guidelines
Assist marketing managers in managing integrated marketing campaigns across offline and online tactics
Translate complex data and analytical models into insights that can be used to develop marketing strategies
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
Liaise with all concerned parties to guarantee adequate planning, execution and monitoring of marketing activities
Stay up to date with market and online trends relevant to the brand for ensuring campaigns and promotions are relevant within each market
Maintain awareness on best practice marketing techniques / tools to achieve successful campaigns and promotion
Education and experience requirments :
Bachelor's Degree in Marketing, Business, or a Related Field,
MA in marketing, communications or similar relevant field
5+ years’ experience in a marketing role
Proficiency with Google Analytics and web analysis tools
Proficient command of English, additional language will be a plus
Ability to work well in a fast-paced, collaborative environment
Strong understanding of Microsoft Office programs
Excellent analytical, communication and presentation skills
Previous working experience as a Marketing Specialist for five (5) years
In depth knowledge of traditional and digital marketing and market research methods
Applicable knowledge in marketing data analytics and tools
Hands on experience with marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google AdWords etc.)
Interpersonal skills & attributes :
Creativity, Innovative with strong organization and prioritization skills
Independent, Self-Starter, Adaptable, Proficient in building client relationships, Research oriented
Critical Thinking, Analysis, Leadership Skills
Proficient in public speaking, writing, Interpersonal Communication
Job details :
Salary : A competitive salary based on experience
Primary Location : Athens, Greece
Job Availability : Immediately
CVs up to 22 / 04 / 2019.