Loyalty Campaigns Specialist​​​​​​​​​​​​​​
Athens, Attica, Greece
πριν από 13 ώρες

About Us :

OPAP is the top gaming company in Greece and among the most recognized ones in its sector worldwide. For our 2020 Vision, we aim at establishing OPAP as a world-class entertainment and gaming company, having long-term strategic priorities focus on the customers, on the people, on the network, on the products and on the digital-technological capabilities.

We are currently a highly esteemed employer, offering career opportunities and a unique work experience to exceptional professionals and talented young people, through our dynamic Selection & Recruitment Program as well as our Internship / Graduate Programs.

Our main objective is to develop a high-performing Team by attracting new talents, as well as developing and creating stronger bonds between our people.

So what’s the challenge

The Loyalty Campaigns Specialist focuses on the design & implementation of Loyalty CBM (Customer Base Management) activities that will increase loyalty of Online & Play Games players value (i.

e. Base Management & Retention).

Your day to day will include :

  • Working closely with Play Games & Online team to define the CBM strategy across all customer stages (i.e. Onboarding, Conversion, Retention) to deliver the CBM targets, while delivering an unmatched customer experience
  • Liaising with Sales, Product and Operations Teams to design monthly campaign calendar for the delivery of Online & Play Games targets
  • Collaborating with Loyalty manager to conclude and design the implementation of OPAP Loyalty campaigns aiming to increase the engagement & value of OPAPP users
  • Driving the creation of new CBM communications and leads the approval process internally (Legal and Regulatory team) and externally (Hellenic Gaming Commission) prior to the launch of any communication
  • Drive the implementation of CBM campaigns (universal & targeted) in OPAP Campaign tool reassuring that campaigns roll-out is according to the plan
  • Monitoring the campaigns roll-out and execution performance and introduces initiatives that will further boost campaigns performance considering business and / or campaigns performance
  • Ensuring that each campaign complies with the key CBM principles of statistical checks for control groups (& confidence levels), while zeroing any customers’ complains / inbound traffic in Contact Center
  • Enriching CBM enablers (i.e. communication capabilities, offers & CBM automation) that are required to further boost CBM performance and increase players’ engagement
  • Reporting on a regular basis to senior stakeholders the performance of the campaigns launched
  • What you need to succeed :

  • BSc Degree in Business Administration, Marketing, Statistics or other relevant field. MSc degree is preferable
  • 3+ years’ of working experience in a CRM team within a fast paced organization
  • Online Gaming & e-business CRM experience will be strongly preferred
  • Understanding of sophisticated customer segmentation & experience on using campaign & business performance data
  • Strategic thinking; ability to turn consumer behavior data into effective CBM strategies & campaigns
  • Interpersonal skills so as to integrate & build strong working relationships across functional teams
  • Excellent attention to detail and ability to act with accuracy in a fast paced environment
  • Excellent communication skills both in Greek and English languages (oral and written)
  • Fulfilled military service obligation (for male candidates)
  • What we offer to our candidates :

  • Opportunity to work with #dynamic people full of #passion #integrity & #fun
  • Modern & award winning workplace environment
  • Competitive compensation package
  • Competencies’ & Career Development opportunities
  • Private health coverage
  • OPAP Group is an equal opportunity employer

    Does this sound like you? If yes, we would love to meet you!

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