About Us :
OPAP is the top gaming company in Greece and among the most recognized ones in its sector worldwide. For our 2020 Vision, we aim at establishing OPAP as a world-class entertainment and gaming company, having long-term strategic priorities focus on the customers, on the people, on the network, on the products and on the digital-technological capabilities.
We are currently a highly esteemed employer, offering career opportunities and a unique work experience to exceptional professionals and talented young people, through our dynamic Selection & Recruitment Program as well as our Internship / Graduate Programs.
Our main objective is to develop a high-performing Team by attracting new talents, as well as developing and creating stronger bonds between our people.
So what’s the challenge
The Loyalty Campaigns Specialist focuses on the design & implementation of Loyalty CBM (Customer Base Management) activities that will increase loyalty of Online & Play Games players value (i.
e. Base Management & Retention).
Your day to day will include :
Working closely with Play Games & Online team to define the CBM strategy across all customer stages (i.e. Onboarding, Conversion, Retention) to deliver the CBM targets, while delivering an unmatched customer experience
Liaising with Sales, Product and Operations Teams to design monthly campaign calendar for the delivery of Online & Play Games targets
Collaborating with Loyalty manager to conclude and design the implementation of OPAP Loyalty campaigns aiming to increase the engagement & value of OPAPP users
Driving the creation of new CBM communications and leads the approval process internally (Legal and Regulatory team) and externally (Hellenic Gaming Commission) prior to the launch of any communication
Drive the implementation of CBM campaigns (universal & targeted) in OPAP Campaign tool reassuring that campaigns roll-out is according to the plan
Monitoring the campaigns roll-out and execution performance and introduces initiatives that will further boost campaigns performance considering business and / or campaigns performance
Ensuring that each campaign complies with the key CBM principles of statistical checks for control groups (& confidence levels), while zeroing any customers’ complains / inbound traffic in Contact Center
Enriching CBM enablers (i.e. communication capabilities, offers & CBM automation) that are required to further boost CBM performance and increase players’ engagement
Reporting on a regular basis to senior stakeholders the performance of the campaigns launched
What you need to succeed :
BSc Degree in Business Administration, Marketing, Statistics or other relevant field. MSc degree is preferable
3+ years’ of working experience in a CRM team within a fast paced organization
Online Gaming & e-business CRM experience will be strongly preferred
Understanding of sophisticated customer segmentation & experience on using campaign & business performance data
Strategic thinking; ability to turn consumer behavior data into effective CBM strategies & campaigns
Interpersonal skills so as to integrate & build strong working relationships across functional teams
Excellent attention to detail and ability to act with accuracy in a fast paced environment
Excellent communication skills both in Greek and English languages (oral and written)
Fulfilled military service obligation (for male candidates)
What we offer to our candidates :
Opportunity to work with #dynamic people full of #passion #integrity & #fun
Modern & award winning workplace environment
Competitive compensation package
Competencies’ & Career Development opportunities
Private health coverage
OPAP Group is an equal opportunity employer
Does this sound like you? If yes, we would love to meet you!