Loyalty Campaigns Specialist​​​​​​​​​​​​​​
ΟΠΑΠ Α.Ε.
Athens, Attica, Greece
πριν από 13 ώρες

About Us :

OPAP is the top gaming company in Greece and among the most recognized ones in its sector worldwide. For our 2020 Vision, we aim at establishing OPAP as a world-class entertainment and gaming company, having long-term strategic priorities focus on the customers, on the people, on the network, on the products and on the digital-technological capabilities.

We are currently a highly esteemed employer, offering career opportunities and a unique work experience to exceptional professionals and talented young people, through our dynamic Selection & Recruitment Program as well as our Internship / Graduate Programs.

Our main objective is to develop a high-performing Team by attracting new talents, as well as developing and creating stronger bonds between our people.

So what’s the challenge

The Loyalty Campaigns Specialist focuses on the design & implementation of Loyalty CBM (Customer Base Management) activities that will increase loyalty of Online & Play Games players value (i.

e. Base Management & Retention).

Your day to day will include :

  • Working closely with Play Games & Online team to define the CBM strategy across all customer stages (i.e. Onboarding, Conversion, Retention) to deliver the CBM targets, while delivering an unmatched customer experience
  • Liaising with Sales, Product and Operations Teams to design monthly campaign calendar for the delivery of Online & Play Games targets
  • Collaborating with Loyalty manager to conclude and design the implementation of OPAP Loyalty campaigns aiming to increase the engagement & value of OPAPP users
  • Driving the creation of new CBM communications and leads the approval process internally (Legal and Regulatory team) and externally (Hellenic Gaming Commission) prior to the launch of any communication
  • Drive the implementation of CBM campaigns (universal & targeted) in OPAP Campaign tool reassuring that campaigns roll-out is according to the plan
  • Monitoring the campaigns roll-out and execution performance and introduces initiatives that will further boost campaigns performance considering business and / or campaigns performance
  • Ensuring that each campaign complies with the key CBM principles of statistical checks for control groups (& confidence levels), while zeroing any customers’ complains / inbound traffic in Contact Center
  • Enriching CBM enablers (i.e. communication capabilities, offers & CBM automation) that are required to further boost CBM performance and increase players’ engagement
  • Reporting on a regular basis to senior stakeholders the performance of the campaigns launched
  • What you need to succeed :

  • BSc Degree in Business Administration, Marketing, Statistics or other relevant field. MSc degree is preferable
  • 3+ years’ of working experience in a CRM team within a fast paced organization
  • Online Gaming & e-business CRM experience will be strongly preferred
  • Understanding of sophisticated customer segmentation & experience on using campaign & business performance data
  • Strategic thinking; ability to turn consumer behavior data into effective CBM strategies & campaigns
  • Interpersonal skills so as to integrate & build strong working relationships across functional teams
  • Excellent attention to detail and ability to act with accuracy in a fast paced environment
  • Excellent communication skills both in Greek and English languages (oral and written)
  • Fulfilled military service obligation (for male candidates)
  • What we offer to our candidates :

  • Opportunity to work with #dynamic people full of #passion #integrity & #fun
  • Modern & award winning workplace environment
  • Competitive compensation package
  • Competencies’ & Career Development opportunities
  • Private health coverage
  • OPAP Group is an equal opportunity employer

    Does this sound like you? If yes, we would love to meet you!

    Αναφορά αυτής της εργασίας
    checkmark

    Thank you for reporting this job!

    Your feedback will help us improve the quality of our services.

    Υποβάλετε αίτηση
    Το e-mail μου
    Πατώντας στο κουμπί «Συνέχεια », δίνω στο neuvoo τη συγκατάθεση μου να καταχωρήσει τα δεδομένα μου και να μου στέλνει ειδοποιήσεις μέσω email, όπως αναφέρεται λεπτομερώς στην πολιτική προστασίας προσωπικών δεδομένων του neuvoo. Μπορείτε ανά πάσα στιγμή να αποσύρετε τη συγκατάθεση σας ή να διαγραφθείτε οποιαδήποτε στιγμή.
    Συνέχεια
    Φόρμα αίτησης