Research and Insights Manager
Interweave Agency
Athens, Attica, Greece
πριν από 4 μέρες

Description

Interweave is seeking a Research and Insights Manager, who will be responsible for locating, filtering, synthesizing elements from different sources, and translate them into coherent insights that drive effective KPIs.

The Research and Insight Manager for Market and Consumer plays a key role in the Strategy and Insights Team. You will develop and communicate the insights that helps shape marketing, product, brand, communications, and media strategies, for companies and brands over a 1 to 3 year horizon.

You have to use research, data, and analytic techniques to answer key client business questions, drive rich emotional and behavioral audience understanding, and connect the audience’s needs to the overall marketing strategy and objectives, implementing best practices around research, analytics and campaign measurement.

You will collaborate with strategic consultants, creatives, brand strategists, account managers, technologists, content creators, community managers, and performance marketers and participate in building great brand experiences across platforms.

Our goal is to create data-driven strategies able to exceed client expectations and objectives, and, at the same time, are relevant to people’s lives.

This position is an exciting opportunity to develop impactful business results through data mining, measurement, and audience exploration and analysis.

Responsibilities

  • Mine and collect category and brand data (social listening, primary research, desk research, syndicated data, client business data) to uncover insights that will drive business results
  • Merge quantitative and qualitative insights into cohesive story to drive marketing strategy
  • Build measurement frameworks that capture campaign performance, evaluating behavior / brand impact, and ROI
  • Create reports with strategic suggestions and recommendations for improvements; Communicate opportunities, learnings and recommendations
  • Work cross-functionally to integrate insights driven strategies to drive omni-channel category and brand growth
  • Have deep knowledge of client’s business goals and challenges
  • Assist business development team by joining pitches and helping create presentations for both existing and prospective clients
  • Be up-to-date on new technologies and trends in your field and share them with others; Proactively educate internal team members and clients on research, tools, technology, and methodologies
  • Interacting with internal teams, as well as, client teams when necessary
  • Mindset

    We are looking for someone who :

  • A passionate person, who loves what he / she does
  • Has a positive attitude and a problem solving outlook
  • Is a combination of a thinker and a doer
  • Is team-oriented, works well with others and shares his / her knowledge and expertise
  • Likes to challenge him / herself in order to be better at his / her craft and thus, produce higher quality material
  • Loves technology, and is always up-to-date with the most recent innovations and trends
  • Is honest and fun-loving
  • Shows attention to detaiL
  • About us

    We are a fast-growing, awarded, global interactive marketing agency established in February 2013. We are based in London and Athens and we work for brands and companies worldwide.

    A team comprised of individuals with strong backgrounds and talents in digital communications, performance marketing, digital products design and development, and strategic marketing.

    We design and build human-centered products. We make brands grow. We create strong brand experiences, empower brand teams and most of all have fun in the process.

    Requirements

    We are looking for the next passionate member of our team, so we can create interesting and innovative things together.

  • Bachelor’s degree in advertising, business, engineering statistics, marketing, or similar discipline
  • At least 4 years experience in consumer insights and market research, media / marketing research, data analysis and analytics
  • Demonstrated expertise in the development, management and review of market research, data analysis, insights identification or other related research-driven practice
  • Strong grounding in traditional and digital media research (control / exposed methodologies, market mix modelling)
  • Solid understanding of Google Trends and Analytics
  • A history of creativity in the use of data and the exploration of emerging data sources
  • Experience on developing consumer learning papers crossing various information sources, pointing out business opportunities and recommending strategic solutions based on consumer / shopper understanding
  • Agency background experience
  • Team-player with strong engagement, storytelling and presentation skills
  • Great ability in crafting appealing presentations and facilitate meetings
  • Strong analytical and problem solving ability
  • Speed and proven ability to balance multiple projects while meeting tight deadlines
  • Excellent time management and multitasking skills
  • Benefits

  • A great workspace in both Athens and London city center filled with passionate, creative, team oriented, hardworking people
  • An opportunity to grow into a very important role
  • Access to books and resources for professional and personal development
  • Opportunities to attend conferences worldwide and internal and external trainings
  • One-of-a-kind gear, chosen by you
  • Outdoor activities, trips and experiences held by the company
  • Global brands, inspiring and challenging projects that help you evolve
  • Competitive Salary
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