Sleed, a digital marketing agency with many years of field experience and a strategic partner of Google, is looking to fill an associate position for a Digital Marketing Specialist.
Candidate’s main responsibilities will include a mix of digital marketing. The candidate will be handling specific customer accounts that will be allocated and will be a member of a 5-6 member team.
Their primary responsibility will be to implement the marketing strategy of each client by creating, monitoring and managing campaigns of the customer.
The role includes a multichannel approach as the candidate will work with a variety of digital tools, such as Google AdWords, Facebook Ads Manager, Email Marketing Platforms, Affiliate Networks and Google Analytics on a daily basis.
He / she would also provide consultation and guidance to the customers, aiming to further expand and develop their business and their revenues.
The candidate will be responsible to ensure increased customer satisfaction levels, business growth of customers and growth of the team and company.
Digital Marketing Specialist can be promoted to Digital Account Manager after a significant period of successfully serving an adequate range of customers from multiple industries and several sizes and also has managed and guided sufficient number of teammates.
Create PPC campaigns in Google AdWords, Facebook Ads and any other marketing platform and / or tool the company is using
Day-to-day management of all paid media client accounts including bidding, optimization, testing, client inquiries & requests, seasonal adjustments, and roll-
out of new campaigns and promotions
Create and dispatch HTML email campaigns by using platforms and tools that clients and company has selected
Develop ad copy recommendations
Research keywords and potential targeting options provided through platforms either during customer reporting stage or during customer acquisition efforts
Monitor and respond to comments submitted in social media profiles of customers, based on guidance provided per each client
Develop, schedule and upload social media content
Develop customer reports by aggregating and analyzing information from web analytics tools
Provide accurate reports and analysis to clients and company management to demonstrate effective return on advertising spend (RoAS)
Analyze campaigns performance and propose optimization actions
Provide brief and ensure timely delivery and provide feedback on visuals delivered by third party partners
Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
Freely share knowledge, insight, best practice, tactics and ideas.
Ensure knowledge of the digital marketing industry is kept up to date and relevant by networking / researching / reading blogs and news sources.
Moreover, the ideal candidate will continuously search, analyze and propose solutions to both the company and their clients.
1 year of experience in digital marketing related positions and / or e-business, business consulting, marketing
Proven working experience on Digital Media Buying
Bachelor’s degree preferably in Economics, Information Technology, Engineering, Mathematics, Marketing or Statistics
Familiar with Paid Media platforms and programmatic advertising, including Google AdWords, Facebook, LinkedIn and Twitter for paid promotion, targeting, and measurement
Established sense of duty and ownership
Fluent in Greek & English
Proficiency in Excel & PowerPoint
Analytical thinking and capability to understand business requirements
Ability to translate business indicators into actionable strategies
Good to have :
Leadership and target oriented culture, combined with an internal urge to grow teams, clients and people
Knowledge and experience in e-commerce, e-business and marketing
Google AdWords Certification, Bing Ads Certification, and / or Google Analytics Certification
Work at a pleasant, creative, human-centered environment
Continuous self-development and education
Work on exciting fast-growing projects
Competitive salary matching the candidate’s skills and experience
Career development opportunities
Dog friendly space
Sleed goody bag upon arrival
In house gym & ping pong table
Pyjama day once a month (work remotely)
All data will be handled with strict confidentiality and will be used for recruitment purposes only.