Brand Manager Greece-Cyprus-Malta
Thorntons
Athens, I, GR
πριν από 13 ώρες

STRATEGY :

  • Providing insights to define the key role in defining the brand targets, sales mix, net sales, gross margin and marketing contribution as well as volumes and sales value budget.
  • Participating in preparing key strategic plans defining volumes, P&L, activity plan.

  • Managing advertising, promotion, research and market analysis costs
  • Giving direction on positioning in comparison with competitors’ actions
  • Verifying former price lists and evaluating the right product mix
  • New product development (NPD) strategy development
  • Driving innovation through new product and strategy development
  • COMMUNICATION & MEDIA :

  • Developing the advertising strategy and managing creative agencies
  • Monitoring the outputs related to the brand plans and participation in the definition of the promotion strategy
  • Supervising material development activities (e.g. execution of packaging development and new packaging / labeling projects)
  • Conventional and digital media mix planning and follow-up
  • CONSUMER COMPLAINTS & FRESHNESS PANEL COORDINATION

  • Answer consumer complaints for brands under competence, following guidelines of Quality Mnager and ensure the tracking of consumer complaints
  • Coordinate Freshness panel team
  • Contribute to bi-monthly freshness & quality reporting
  • RESEARCH & EXPERIMENTATION :

  • Analyzing results and data of tests, calculating KPIs and proposing actions
  • Participating in proposal, implementation (e.g. briefs) and follow-up of strategic and operational improvement projects
  • COLLABORATION WITH :

    Sales Force, Trade Marketing, Media Planning, Region Marketing Manager Category

    Who we are looking for :

  • Min. Bachelor’s Degree in Economics or Marketing
  • 2-3 years of experience in Marketing
  • Expertise in FMCG and Brand Marketing, with a strong emphasis on Strategic Marketing
  • Understanding of different markets and cultures
  • Excellent PC command (Excel, PowerPoint)
  • Fluency in English and Italian proficiency
  • Familiarity with SAP Architecture is a plus
  • Αναφορά αυτής της εργασίας
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