Senior Product Insights Analyst
πριν από 2 μέρες

About the job

GWI’s Product Operations team’s mission is to help Product, User Research and Design teams do their best work, with the right tools, data and insights.

We help define, communicate, support and improve important cross-functional operations, freeing up time and resources for product management to focus on building the right products at the right time.

A key member of the team, the Senior Product Insights Analyst plays an important role in the product management organisation, and throughout the business.

We’re looking for someone passionate about data storytelling to help us make better decisions and solve more problems faster.

Whether it’s helping to evaluate the next best opportunity with product managers, identifying patterns and anomalies to help define key areas of improvement, or measuring the performance of our cool new features, it’s a position that is all about finding and surfacing value to fuel our product development process.

Ideally, you will have a strong data analysis background but you’ve also sharpened your project management and communication skills, managing business relationships, coordinating people and learning about the needs of our stakeholders.

What you’ll be doing

  • Define and formulate key product metrics, always starting with what are the most important questions data needs to answer
  • Develop and deliver user-friendly reports that support self-serve performance analysis & decision making in our product teams
  • Manage our product analytics tools stack
  • Support our data-driven product development and deepen our understanding of user behaviour by drawing insights from a variety of data sources (including product utilisation, product NPS / CSAT feedback, support tickets etc.)
  • Surface patterns, identify trends, points of failure, areas of success and anomalies to help define key areas of improvement
  • Develop and evaluate A / B test experiments or other analyses to measure and report on the performance of new features
  • Present important insights to the Product & Tech Leadership Team, as well as other departments and senior executives
  • Work closely with the BI team to feed various product data sources into the wider GWI ecosystem
  • Evangelise the importance of data-driven product development and contribute to the development of data literacy in the Product and Technology organisation
  • About you

    First things first, as a disruptor in the global market research industry, we haven’t come this far without entrepreneurial spirit and a get-up-and-go attitude.

    So if you think we’ll see that in you, then you’re already halfway there. Here’s the rest of what we’d like you to bring to the table.


  • Comfortable with product usage metrics, composite scores and insight generation from different data sources
  • Experience working with product analytics tools. Any one of Mixpanel, Amplitude, Pendo, Heap or Hotjar is good. Experience of pros and cons of different tools would be a bonus.
  • Experience with data analysis and visualisation tools
  • Strong Excel / Google Sheets experience
  • Statistical knowledge including sampling, significance, hypothesis testing and basic probability theory
  • Competencies

  • Experience working in a similar analytical role or performance analysis / statistics background
  • High degree of ownership and accountability, with a desire for autonomy
  • Good stakeholder and project management skills
  • Good presentation and storytelling skills
  • Curious about A / B testing frameworks and tools
  • Curious about product-led growth and the role data plays in unlocking it
  • Enjoy working as part of a team, collaborating and leading open and honest communication
  • Fluency in English
  • Our benefits

    Great benefits make a big difference. Not just to employees, but to the whole vibe of a business. That’s why when you work for us, you’ll enjoy a full spectrum of generous perks, rewards and office benefits - all in line with Covid-19 guidelines of course.

  • Competitive salary and discretionary bonus
  • 25 days annual leave (prorated)
  • Hybrid working, flexitime and a great work-life balance (don’t just take our word, check out Glassdoor)
  • Allocated shares according to GWI’s share scheme
  • Work from Anywhere policy
  • A range of discounts and freebies
  • LinkedIn Learning and ongoing Learning and Development opportunities
  • Simplyhealth cash plan for everyday healthcare
  • Auto-enroll pension plan with GWI matching up to 4%
  • Cycle to work scheme and commuter season ticket loan
  • Commit a working day to charity each year
  • Early finishes on a Friday
  • A well-stocked fridge, plenty of snacks (some healthy, some not so healthy)
  • Regular social activities, including free online yoga and team outings
  • Who we are

    GWI was founded with the knowledge that understanding your audience is really important for business. When you know who you’re speaking to and why, you can create content and campaigns that stand out to the people that matter.

    Through our global online survey, we gather data on the behaviour and perceptions of consumers across the world. This provides businesses with deep, actionable insights on their audience, revealed from data they trust.

    It’s been going well, too. Since launching in 2009, we’ve become one of the UK’s fastest growing target audience companies.

    We’re not about to stop growing any time soon. As a business, we’re on a mission to re-engineer data-driven marketing, and we’re on the lookout for talented people to join us.

    Diversity & Inclusion

    Imagine if our data came from just one kind of person. We’d get a very nuanced view of the world. And we definitely wouldn’t have got off the ground as a business.

    We’re so lucky to live in a society where differences are celebrated so we’d expect nothing else from our teams. In fact, the GWI office is as diverse as our global data, it’s really important to us that it stays that way.

    That means whatever your race, religion, sexual orientation or gender, this is a place to feel at home, express yourself freely and make your mark.


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