Integrated Marketing Manager
Beat
Athens, Greece
πριν από 5 μέρες

Global Integrated Marketing Manager :

About Us

Beat is the most exciting company to ever come out of the ride-hailing space. One city at a time, across the globe, we make transportation affordable, convenient, and safe for everyone.

We also help hundreds of thousands of people earn extra income as drivers.

Today we are the fastest-growing ride-hailing service in Latin America. But serving millions of rides every day pales in comparison to what lies ahead.

Our plans for expansion are limitless. Our engineering team operates across a number of European capitals where, right now, some of the world’s most ambitious and talented engineers are changing how cities will move in the future.

Beat is currently available in Greece, Peru, Chile, Colombia, Mexico, and Argentina.

About the role :

Our Integrated Marketing Managers lead the development and execution of a global integrated marketing agenda that drives efficient market penetration in LATAM markets through an industry-leading brand building operation.

Key stakeholders are Heads of Marketing in local markets, the digital media team, CRM, and PR teams. Your focus and knowledge of the business, market, customers, competitors, and culture will translate into deeper understanding of marketing’s problem statements and will drive business objectives and relevant marketing plans with subsequent investment strategies.

Scope of the role is highly strategic, meaning you will drive significant and sustainable long term impact and play a pivotal role in the overall marketing playbook.

What you'll be doing :

  • Accountable and acting as a lead for key global marketing priorities linked to Beat’s business objectives of market penetration and brand impact.
  • Define market priorities, lead the integrated campaigns brief process, inform the annual marketing agenda and (together with both local and central teams) execute against it.
  • Act as marketing liaison for the overall marketing strategy for a set of business objectives and / or markets
  • Collaborate with central BI and local Marketing Insights and Research teams to develop an analysis and deep understanding of our business challenges and define growth plans, developing a thorough audience understanding and required behavioral and / or mindset shifts to meet targets.
  • Lead the development of global marketing capabilities (e.g. measurement tools and frameworks, a global efficient agency roster, and a clear brand positioning to set up (local) marketing teams for success).
  • Evaluate objectives and drive narrative and learnings across the organisation as well as proving the added value of marketing initiatives to the organisation.
  • What you need to have :

  • You are a seasoned and all-around marketer
  • Strategic agility and business acumen
  • Able to think across the entire marketing funnel and customer journey
  • Experience leveraging a proven track record of challenging marketing’s status-quo across all media, online or offline, particularly when it comes to measurement
  • Ability to work across cultures, teams, and all media types (paid, owned, and earned)
  • 6-9 years of experience in Integrated marketing or similar
  • Have relevant experience ideally within a platform, ecommerce or pure player environment
  • Have business acumen and an entrepreneurial spirit and act as an integrator
  • Are a strong influencer and communicator across cultures and teams
  • Are data-driven and analytical and have strategic rigor. You are obsessed with the problem.
  • You have knowledge of the full marketing mix and are able to consider the entire customer journey
  • You are results and outcome driven, rather than output focused
  • Ability to work independently yet with many teams and can push to completion. Strong sense of ownership
  • Master degree in Economics, Marketing or Communications
  • What's in it for you :

  • Competitive full-time salary
  • Private Health Coverage on the Company’s group program (for Greece-based employees)
  • Beat rides-travel in our city for free, at the tap of a button (for Greece-based employees)
  • Breakfast, high-quality daily lunch at a very low cost, fruit and snacks all day long
  • Flexible working hours, Spanish Lessons
  • Working in a hyper-growth environment, you will enjoy numerous learning and career development opportunities
  • A great opportunity to grow and work with the most amazing people in the industry
  • Being part of an environment that offers challenging goals, autonomy and mentoring, which creates incredible opportunities, both for you and the company
  • As part of our dedication to the diversity of our workforce, Beat is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, disability, sexual orientation, gender identity, or religion.

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