CRM Marketing Manager Location Ikos Resorts, Thessaloniki, Greece Department Sales & Marketing Dept. Division NFU
Ikos Resorts is a chain of 5* luxury all-inclusive resorts across the Mediterranean that combines five-star service with the ease and comfort of luxury all-inclusive.
Ikos Resorts offer an unforgettable stay with distinctive touches such as Michelin-starred menus, signature cocktails by top mixologists and kids clubs-all included.
A career at Ikos Resorts means being part of an ever-growing, dynamic team. Every one of our employees plays a vital role in the running of our operations, receiving extensive training and numerous career development opportunities.
We cultivate a culture of excellence in which people enjoy working together and share our passion for creating a unique holiday experience for our guests .
Working at Ikos Resorts means you are communicative, team player and eager to develop within the Tourism & Hospitality Industry!
Check our open position and apply now :
CRM Marketing Manager (Ref : IR / CMM019)
Office Location : Thessaloniki / Athens, Greece
Department : Sales & Marketing
Contract : Full Time / Permanent
Position Ref. Code : IR / CMM019
Your main responsibilities
Manage daily tasks of the digital eco-system CRM and verify that all related procedures, data entry and routines are properly working across all teams
Work with Loyalty Marketing Manager and R&D Marketing Manager to bring new campaigns and programs to life on the CRM
Run related scheduled reporting on KPIs to measure campaign and channel effectiveness as well as channel performances aimed to better guest communications and conversations
Provide analysis for overall Marketing & CRM strategies and objectives
Conduct post-CRM campaign evaluation, review and provide constructive feedback for the continuous improvement on CRM strategies
Ensure constant evaluation of CRM for opportunities to improve and meet business objectives, ensuring a ROI-focused approach
Build and own all email customer journeys, including onboarding, triggered and transaction emails
Support CRM users by providing coaching and resolve any issue that may occurs to CRM projects
Develop and execute presentations, analytics and reports of activity in a timely manner
Ensure stringent data protection policies and procedures are adhered and be responsible of data catching when working with sensitive data
Establish a data acquisition framework across channels and touchpoints
Your main qualifications / skills
BSc / MSc in Business or Marketing
Hands-on experience of managing CRM programs
Experience of leveraging a complex marketing automation / CRM system and excellent command of Excel
Good command of Microsoft Dynamics and / or Opera will be considered a plus
Deep knowledge in customer segmentation and list management
Creative and empathetic thinker; you care deeply about our guests’ and can build precise targeting as well as delightful, on-brand experiences
Passion for data-driven marketing and building programs that drive incremental results
Excellent analytical and quantitative skills
Experience in lifecycle CVM marketing with knowledge and experience of campaign design and testing
Able to think both creatively and analytically to deliver compelling campaigns
Highly customer focused with ability to pull together complex customer journeys to ensure the best experience is delivered to our guests
What we offer
Competitive remuneration package in a dynamic and highly professional working environment
Hospitality benefits when travelling / visiting Sani / Ikos Group resorts (meals, transportation)
Career development opportunities in one of the world’s top awarded and developing companies
If this looks like the right job for you, send your CV and join our growing team!
We are an equal opportunities employer. All applications will be considered as confidential.
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