CRM Marketing Manager
Ikos Resorts
Halkidiki, Grecia
πριν από 1 μέρα

Position Description

CRM Marketing Manager Location Ikos Resorts, Thessaloniki, Greece Department Sales & Marketing Dept. Division NFU

Ikos Resorts is a chain of 5* luxury all-inclusive resorts across the Mediterranean that combines five-star service with the ease and comfort of luxury all-inclusive.

Ikos Resorts offer an unforgettable stay with distinctive touches such as Michelin-starred menus, signature cocktails by top mixologists and kids clubs-all included.

A career at Ikos Resorts means being part of an ever-growing, dynamic team. Every one of our employees plays a vital role in the running of our operations, receiving extensive training and numerous career development opportunities.

We cultivate a culture of excellence in which people enjoy working together and share our passion for creating a unique holiday experience for our guests .

Working at Ikos Resorts means you are communicative, team player and eager to develop within the Tourism & Hospitality Industry!

Check our open position and apply now :

CRM Marketing Manager (Ref : IR / CMM019)

Job Information

Office Location : Thessaloniki / Athens, Greece

Department : Sales & Marketing

Contract : Full Time / Permanent

Position Ref. Code : IR / CMM019

Your main responsibilities

  • Manage daily tasks of the digital eco-system CRM and verify that all related procedures, data entry and routines are properly working across all teams
  • Work with Loyalty Marketing Manager and R&D Marketing Manager to bring new campaigns and programs to life on the CRM
  • Run related scheduled reporting on KPIs to measure campaign and channel effectiveness as well as channel performances aimed to better guest communications and conversations
  • Provide analysis for overall Marketing & CRM strategies and objectives
  • Conduct post-CRM campaign evaluation, review and provide constructive feedback for the continuous improvement on CRM strategies
  • Ensure constant evaluation of CRM for opportunities to improve and meet business objectives, ensuring a ROI-focused approach
  • Build and own all email customer journeys, including onboarding, triggered and transaction emails
  • Support CRM users by providing coaching and resolve any issue that may occurs to CRM projects
  • Develop and execute presentations, analytics and reports of activity in a timely manner
  • Ensure stringent data protection policies and procedures are adhered and be responsible of data catching when working with sensitive data
  • Establish a data acquisition framework across channels and touchpoints
  • Your main qualifications / skills

  • BSc / MSc in Business or Marketing
  • Hands-on experience of managing CRM programs
  • Experience of leveraging a complex marketing automation / CRM system and excellent command of Excel
  • Good command of Microsoft Dynamics and / or Opera will be considered a plus
  • Deep knowledge in customer segmentation and list management
  • Creative and empathetic thinker; you care deeply about our guests’ and can build precise targeting as well as delightful, on-brand experiences
  • Passion for data-driven marketing and building programs that drive incremental results
  • Excellent analytical and quantitative skills
  • Experience in lifecycle CVM marketing with knowledge and experience of campaign design and testing
  • Able to think both creatively and analytically to deliver compelling campaigns
  • Highly customer focused with ability to pull together complex customer journeys to ensure the best experience is delivered to our guests
  • What we offer

  • Competitive remuneration package in a dynamic and highly professional working environment
  • Continuous training
  • Hospitality benefits when travelling / visiting Sani / Ikos Group resorts (meals, transportation)
  • Career development opportunities in one of the world’s top awarded and developing companies
  • If this looks like the right job for you, send your CV and join our growing team!

    We are an equal opportunities employer. All applications will be considered as confidential.

    We respect your privacy by adhering to the European Union General Data Protection Regulation (GDPR). Learn more about the protection of your personal data on our page.


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