Head of Online Presence
PeopleCert
Athens, Attica, Greece
πριν από 2 μέρες

Description

PeopleCert is a global leader in the certification industry. We certify professionals on highly-valued methodologies and essential business skills.

Responsibilities

  • Perform research on current benchmark trends and audience preferences
  • Optimise onsite customer journey in charge of SEO, SEM and CRO projects
  • Design and implement websites strategy to align with business goals
  • Set specific objectives and report on ROI
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) at the relevant company’s CMS platform
  • Monitor SEO and web traffic metrics (use of google analytics)
  • Collaborate with other teams, marketing, sales and customer service to ensure onsite brand consistency
  • Stay up-to-date with current technologies and trends in digital marketing tools (SEMrush, Hotjar, etc.)
  • Requirements

  • BSc degree in Marketing or relevant field
  • 5+ years of experience in Digital Marketing
  • Hands on experience in web content creation and maintenance through CMS (Sitecore / WordPress)
  • Experience in basic HTML / CSS
  • Solid knowledge of SEO, SEM principles
  • Familiarity with web design - understanding of UX / UI
  • E-commerce experience will be considered a plus
  • Knowledge of online marketing channels
  • Excellent level in the English language (C2 level certification, or C2 IESOL certificate would be a plus)
  • Excellent communication skills
  • Analytical and multitasking skills
  • Benefits

  • Work in an international, dynamic and fun atmosphere among young and smart people
  • Huge learning experience in using best practices and global environment
  • Αναφορά αυτής της εργασίας
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