ROLE SUMMARY The person in this role will proactively partner with the commercial organization to ensure the delivery of high-quality strategic business decision support.
As a member of the Customer Analytics & Insights EU5 team, this person will seamlessly interface with other Customer Analytics teams and Centers of Excellence (CoEs) to ensure all resources are fully and appropriately leveraged to deliver robust solutions to business issues.
Based in a Pfizer Digital & Technology Hub, the person will also be a key partner to leverage internal capabilities and resources.
The person in this role will help to develop and deliver the analytics and insights plan for the countries in scope as well as support the adaptation of global strategies and tactics for the local market.
This will include performance measurement, customer analytics, customer journey development, customer data mining and market research, as needed to uncover insights.
This role is dynamic, fast-paced, highly collaborative, and covers a broad range of strategic topics that are critical to our business.
The successful candidate will join CAI colleagues worldwide that are constantly supporting business transformation through their proactive thought leadership, innovative analytical capabilities and their ability to communicate highly complex and dynamic information in new and creative ways.
ROLE RESPONSIBILITIES Role definition and Key Accountabilities include, but are not limited to : Market / Customer Analytics + Provide analytic support in the market and interface with country commercial teams to provide data driven strategic guidance.
In partnership with country stakeholders, support the execution of business analytics plans that generate insights and influence business priorities and objectives.
Lead customer / omni-channel analysis and consultation to proactively provide deep insights that drive and maximize business opportunities, including segmentation, customer journey development, data mining, workshopping insights into actions.
Collaborate closely with marketing and Customer Experience teams in this context and lead forums to analyze and discuss results with country leadership.
Act as strategic partner to frame, investigate, and answer key business questions related to the identification and evaluation of commercial strategies and tactics Commercial Effectiveness support + Develop business performance tools to maximize insights to drive business strategies+ Deep dive in existing tools and data to propose optimization projects Forecasting / Operating Plan Support + In partnership with key Pfizer stakeholders, support Operating Plan activities+ Ensure effective performance measurement and deliver regular assessments of portfolio performance to leadership.
Ensure accuracy of the reports and clear articulation of the data and its meaning for the business.+ Understand the key healthcare systems, data sources, and ability to merge those data sources in a meaningful way with Pfizer and other external data sources.
Inform and guide commercial resource allocation, including field force. Vendor / Offshore Resource Management + Develop, commission and contract projects through preferred vendors.
Accountable for meeting compliance and Corporate SOP obligations of all Primary Market Research projects.+ Manage budgets associated with assigned activities.
Help identify continuous improvement opportunities. Collaboration with other Analytical team + Partner with global analytical teams to adapt global strategies to the local markets.
Actively seek to share knowledge and expertise with other colleagues making use of knowledge sharing platform.+ Align with other CAI teams (CoEs / other Country teams) to ensure cohesive activities with our stakeholders.
Act as support Point of contact in the countries in scope to navigate in local stakeholders and being able to find analytical solutions across Customer Analytics team PROFESSIONAL CHARACTERISTICS + Analytical Thinker : Understands how to synthesize facts and information from varied data sources, both new and pre-existing, into discernable insights and perspectives;
takes a problem-solving approach by connecting analytical thinking with an understanding of business drivers and how BA can provide value to the organization+ Strong Data and Information Manager : Understands and uses analytical skills / tools to produce data in a clean, organized way to drive objective insights+ Exceptional Communicator : Can understand, translate, and distill the complex, technical findings of the team into commentary that facilitates effective decision making by senior leaders;
can readily align interpersonal style with the individual needs of customers+ Relationship Manager : Acts as a thought partner and brings forward recommendations / questions that influences stakeholders;
builds robust and long-term strategic relationships with individuals from all levels of the organization, understanding individual goals and objectives to ensure future alignment of the entire portfolio+ Influencer : Clearly articulates expectations, capabilities, and action plans;
actively listens with others' frame of reference in mind; appropriately shares information with team; favorably influences people without direct authority+ Highly Collaborative : Manages projects with and through others;
shares responsibility and credit; develops self and others through teamwork; comfortable providing guidance and sharing expertise with others to help them develop their skills and perform at their best;
helps others take appropriate risks; communicates frequently with team members earning respect and trust of the team+ Strong Project Manager : Clearly articulates scope and deliverables of projects;
breaks complex initiatives into detailed component parts and sequences actions appropriately; develops action plans and monitors progress independently;
designs success criteria and uses them to track outcomes; drives implementation of recommendations when appropriate, engages with stakeholders throughout to ensure buy-in+ Role Model : Emulates the behaviors of BA's core competencies and fosters colleague collaboration to build and / or participate on high-performing teams Proactive Self-Starter : Takes an active role in one's own professional development;
stays abreast of analytical trends, and cutting-edge applications of data Technical Skills + Fluent in English (written and spoken).
Strong MS Excel and PowerPoint skills.+ New tech capabilities (AI, predictive) notions+ Understands quantitative and qualitative research methodologies.
Extensive experience in management of secondary data. Knowledgeable about study design and able to assess vendor technical capabilities.
Proven ability to connect, integrate and synthesize analysis and data into a meaningful 'so what' to drive concrete strategic recommendations and enable commercial decision making.
Capable of describing relevant caveats in data or in a model and how they relate to business question.+ Expertise in the field of customer / omni-channel analytics.
Previous demonstrated experience of forecasting revenues. Experience + More than 5Y Experience with commercial, strategy, consulting and / or research / analytics.
Experience with budget and resource allocation management.+ Experience with project management+ Experience with digital channels+ Awareness and Interest in new tech capabilities (ML, predictive analytics)+ Experience in Health science, biopharma industry Education + Bachelor's degree (or equivalent) required.
Masters (or equivalent) preferred in a quantitative discipline. LI # PFE Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research